Ontotext

MAY 18, 2020

Ever since Hippocrates founded his school of medicine in ancient Greece some 2,500 years ago, writes Hannah Fry in her book Hello World: Being Human in the Age of Algorithms , what has been fundamental to healthcare (as she calls it “the fight to keep us healthy”) was observation, experimentation and the analysis of data.

Knowledge Discovery 72

Knowledge Discovery Experimentation Data-driven Metadata 72

Occam's Razor

DECEMBER 12, 2016

You got me, I am ignoring all the data layer and custom stuff! But, at the end of the day presence of a Tag Manager communicates to me that the company is serious about data collection and data quality. Digital Marketing & Measurement Model. There is a difference between reporting and analysis.

Analytics 141

Analytics Data-driven Strategy Consulting 141

Occam's Razor

JUNE 6, 2007

Experimentation & Testing (A/B, Multivariate, you name it). Benchmarking (exactly how you can do it), impactful actionable executive dashboards (what they should contain), creating a data driven organization. It is a book about Web Analytics 2.0. Qualitative and quantitative. Clicks and outcomes. RSS and RIA's.

Analytics 60

Analytics Metrics Marketing Dashboards 60

Domino Data Lab

MAY 8, 2019

The lens of reductionism and an overemphasis on engineering becomes an Achilles heel for data science work. Instead, consider a “full stack” tracing from the point of data collection all the way out through inference. measure the subjects’ ability to trust the models’ results. training data”) show the tangible outcomes.

Machine Learning 105

Machine Learning Data Science Modeling Visualization 105

Domino Data Lab

FEBRUARY 4, 2019

We’ll unpack curiosity as a core attribute of effective data science, look at how that informs process for data science (in contrast to Agile, etc.), and dig into details about where science meets rhetoric in data science. That body of work has much to offer the practice of leading data science teams.

Data Science 66

Data Science Experimentation Data-driven Machine Learning 66

Occam's Razor

AUGUST 13, 2012

Yehoshua Coren: Best ways to measure user behavior in a multi-touch, multi-device digital world. What's possible to measure. What's not possible to measure. We all have smart phones, laptops, tablets and soon Smart TVs – but most of our measurements are usually done in Cookies that are device/browser specific.

Modeling 124

Modeling Metrics Data Quality Data-driven 124

Occam's Razor

JULY 18, 2011

You just have to have the right mental model (see Seth Godin above) and you have to… wait for it… wait for it… measure everything you do! For everything you do it is important to measure your effectiveness of all three phases of your effort: Acquisition. You’re trying to measure how well you are doing to: Send emails.

Metrics 137

Metrics Marketing Measurement Cost-Benefit 137

Occam's Razor

MARCH 23, 2010

Too many new things are happening too fast and those of us charged with measuring it have to change the wheels while the bicycle is moving at 30 miles per hour (and this bicycle will become a car before we know it – all while it keeps moving, ever faster). . ~ It has simply not had a break to catch a breath and mature. Likely not.

Analytics 118

Analytics Consulting Metrics Experimentation 118

Occam's Razor

OCTOBER 19, 2010

Move from a data collection obsession and develop a crush on data analysys. You'll measure Task Completion Rate in 4Q (below). You'll measure Share of Search using Insights for Search (below). Only a plea to obsessively obsess about measuring outcomes and compute economic value, not just revenue.

Analytics 135

Analytics Testing Measurement Optimization 135

Occam's Razor

MAY 27, 2015

The content of the letter could be customized to Stephanie's data/behavior. In large measure that is because of the rise of programmatic buying. It is the quest to implement systems (usually massive) to collect data of all shapes and manner before all else. The internet today is a fundamental paradigm shift.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

datapine

JANUARY 31, 2022

Because things are changing and becoming more competitive in every sector of business, the benefits of business intelligence and proper use of data analytics are key to outperforming the competition. BI software uses algorithms to extract actionable insights from a company’s data and guide its strategic decisions. The results?

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Occam's Razor

JANUARY 7, 2014

12: Almost all reporting is off custom reports. #11: 7: 25% of all analytical effort is dedicated to data visualization/enhancing data's communicative power. #6: 6: All automated reports are turned off on a random day/week/month each quarter to assess use/value. #5: Reporting Squirrels vs. Analysis Ninjas.

Data-driven 140

Data-driven Consulting Reporting Marketing 140

The Unofficial Google Data Science Blog

OCTOBER 12, 2017

Implicitly, there was a prior belief about some interesting causal mechanism or an underlying hypothesis motivating the collection of the data. As computing and storage have made data collection cheaper and easier, we now gather data without this underlying motivation.

Experimentation 61

Experimentation Testing Statistics Metrics 61

Occam's Razor

APRIL 29, 2013

If it take ten days to make a decision to change bids on our PPC campaigns, let's go with that data cycle. " Here's why… Real-time data is very expensive. It is expensive from a systems/platforms/data processing/data reporting perspective. " Right-time. You'll get fired.

Marketing 166

Marketing Metrics Advertising Measurement 166

Occam's Razor

OCTOBER 12, 2017

The tiny downside of this is that our parents likely never had to invest as much in constant education, experimentation and self-driven investment in core skills. Years and years of practice with R or "Big Data." " Years of proficiency in analyzing m campaigns for n channels resulting in production of z reports.

Marketing 136

Marketing Analytics Machine Learning Strategy 136