Remove Data Collection Remove Magazine Remove Marketing Analytics Remove Optimization
article thumbnail

Digital Marketing & Analytics: Five Deadly Myths De-mythified!

Occam's Razor

Here are the digital myths that are leading us down a profoundly sub-optimal path: 1. A data-first strategy is a winning formula. Per our friends at Wikipedia, Programmatic encompasses an array of technologies that automate the buying, placement and optimization of media inventory. How about magazines? The web is dead.