Occam's Razor

MAY 27, 2015

Here are the digital myths that are leading us down a profoundly sub-optimal path: 1. Per our friends at Wikipedia, Programmatic encompasses an array of technologies that automate the buying, placement and optimization of media inventory. How about magazines? Programmatic platforms are a panacea. The web is dead.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Occam's Razor

MAY 5, 2016

Take thi second example from Forbes magazine on mobile… They are absolutely well within their rights to create a firewall around their site for people who use ad blockers… But think about their text in green for a moment. I'm curious to see the evolution of Optimal, a startup working on a similar solution.

Metrics 103

Metrics Reporting Analytics Advertising 103

Occam's Razor

AUGUST 28, 2017

I’ve covered AI earlier: Artificial Intelligence: Implications On Marketing, Analytics, And You. A recent incredible article on this topic is in my beloved New Yorker magazine: A.I. In orange is a summary of what “Machines” and humans will be optimally suited for in the near-future. VERSUS M.D. You *should* read it.

Deep Learning 139

Deep Learning Machine Learning Marketing Strategy 139