Smart Data Collective

DECEMBER 17, 2021

Introduction: What is Marketing Analytics and How Does it Help Marketers? Marketing Analytics is the process of analyzing marketing data to determine the effectiveness of different marketing activities. Types of Data Used in Marketing Analytics.

Marketing Analytics 94

Marketing Analytics Marketing Data-driven Analytics 94

Occam's Razor

MARCH 30, 2017

It’s implications are far and wide, even in the narrow scope that I live in (marketing, analytics, influence). Most Deep Learning methods involve artificial neural networks, modeling how our bran works. More and more humans are going to be transitioned out of the business of analytics. AI | Now | Global Maxima.

Marketing Analytics 166

Marketing Analytics Marketing Analytics Deep Learning 166

Occam's Razor

MAY 27, 2015

Along the way, rather than over-indexing on a data obsession before everything, use data as an aid to keep getting smarter. For how to go about this, use the wonderful Analytics Ladder of Awesomeness.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Occam's Razor

APRIL 21, 2014

Strategy two… Book two hours with the senior most company leaders who will talk to you, and create the Digital Marketing and Measurement Model. If there is anything you can measure, even with your broken analytics implementation, do that first. For additional inspiration seek our media-mix modeling techniques.

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131

Occam's Razor

OCTOBER 12, 2017

The first two are from editions of my newsletter, The Marketing – Analytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!). For Digital Marketers, it is finding keywords or websites, setting targeting parameters, building ads, setting bids, adding rules, building landing pages etc.

Marketing 136

Marketing Analytics Machine Learning Strategy 136