Occam's Razor
MARCH 30, 2017
It’s implications are far and wide, even in the narrow scope that I live in (marketing, analytics, influence). We are needed today because data collection is hard. Most humans employed by companies were unable to access data – not intelligent enough or trained enough or simply time pressures. I mean Analysts.
Occam's Razor
APRIL 21, 2014
Hour-by-hour report please. :)? , We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. First, I blame the analytics vendors. Vast majority of Adobe Analytics / Google Analytics remain last-click based.
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Occam's Razor
MAY 27, 2015
A data-first strategy is defined as data before everything else. It is the quest to implement systems (usually massive) to collect data of all shapes and manner before all else. Along the way, rather than over-indexing on a data obsession before everything, use data as an aid to keep getting smarter.
Occam's Razor
JUNE 6, 2007
Benchmarking (exactly how you can do it), impactful actionable executive dashboards (what they should contain), creating a data driven organization. There are approximately 205 images in the book, images the illustrate ideas, show reports and analysis, dashboards and tools, graphs and tables.
Occam's Razor
OCTOBER 12, 2017
The first two are from editions of my newsletter, The Marketing – Analytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!). Years and years of practice with R or "Big Data." " Years of proficiency in analyzing m campaigns for n channels resulting in production of z reports.
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