Data-driven Experimentation Magazine Measurement 
Occam's Razor
SEPTEMBER 19, 2011
This: You understand all the environmental variables currently in play, you carefully choose more than one group of "like type" subjects, you expose them to a different mix of media, measure differences in outcomes, prove / disprove your hypothesis (DO FACEBOOK NOW!!!), ask for a raise. It is that simple. Okay, it is not simple.
Domino Data Lab
FEBRUARY 4, 2019
In Paco Nathan ‘s latest column, he explores the role of curiosity in data science work as well as Rev 2 , an upcoming summit for data science leaders. Welcome back to our monthly series about data science. and dig into details about where science meets rhetoric in data science. Introduction.
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Occam's Razor
FEBRUARY 28, 2017
A story where data is the hero, followed by two mind-challenging business-shifting ideas. The qualitative surveys measuring unhappiness went down even more than before. You are what you measure. Bonus: Remember, you can measure profit everyday in Google Analytics! ]. The success metric, ACT, did go down.
Occam's Razor
JANUARY 9, 2012
Now here's another surprise: These rules/insights/mind shifts are not about data! Here's important context (before we get into the rules for revolutionaries)… The Fundamental Web Analytics Problem Is Not Data! Most companies are astonishingly blasé about data and possibilities of measurement.
Occam's Razor
MAY 27, 2015
A data-first strategy is a winning formula. How about magazines? Yes, you can get some weak demographic or, a bit better, psychographic signals from surveys TV channels or magazines did. The content of the letter could be customized to Stephanie's data/behavior. A data-first strategy is a winning formula.
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