DataRobot

APRIL 19, 2021

Data Scientists Are AI Experts. But for more complex business decisions, including those that use less structured data, we have artificial intelligence systems. Data scientists train the algorithms using datasets that contain curated learning examples. They need data assembly, data science, integration, and visualization skills.

Machine Learning 52

Machine Learning Visualization Data-driven Data Science 52

Sisense

MAY 18, 2021

If marketing were an apple pie, data would be the apples — without data supporting your marketing program, it might look good from the outside, but inside it’s hollow. In a recent survey from Villanova University, 100% of marketers said data analytics has an essential role in marketing’s future.

Marketing 52

Marketing Data Analytics Analytics Metrics 52

datapine

FEBRUARY 4, 2020

Today’s digital data has given the power to an average Internet user a massive amount of information that helps him or her to choose between brands, products or offers, making the market a highly competitive arena for the best ones to survive. First things first – organizing and prioritizing your marketing data.

Reporting 280

Reporting Marketing Advertising Metrics 280

Domino Data Lab

MAY 8, 2019

For example, common practices for collecting data to build training datasets tend to throw away valuable information along the way. The lens of reductionism and an overemphasis on engineering becomes an Achilles heel for data science work. ML model interpretability and data visualization. back to the structure of the dataset.

Machine Learning 105

Machine Learning Data Science Modeling Visualization 105

Occam's Razor

OCTOBER 12, 2017

The tiny downside of this is that our parents likely never had to invest as much in constant education, experimentation and self-driven investment in core skills. The first two are from editions of my newsletter, The Marketing – Analytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!).

Marketing 136

Marketing Analytics Machine Learning Strategy 136

DataRobot Blog

MARCH 16, 2023

Data scientists run experiments. To work effectively, data scientists need agility in the form of access to enterprise data, streamlined tooling, and infrastructure that just works. We’ve tightened the loop between ML data prep , experimentation and testing all the way through to putting models into production.

Modeling 52

Modeling Experimentation Machine Learning Data-driven 52

Occam's Razor

JANUARY 9, 2012

Now here's another surprise: These rules/insights/mind shifts are not about data! Here's important context (before we get into the rules for revolutionaries)… The Fundamental Web Analytics Problem Is Not Data! Most companies are astonishingly blasé about data and possibilities of measurement. We expect more.

Marketing 140

Marketing B2B Measurement Risk 140

Occam's Razor

JUNE 6, 2007

I am thrilled to say that my book Web Analytics: An Hour A Day has been published and is now widely available. Experimentation & Testing (A/B, Multivariate, you name it). What ideas to test first on your site? Thrilled is perhaps understating it, I am giddy like a schoolgirl. There I said it. Clicks and outcomes.

Analytics 60

Analytics Metrics Marketing Dashboards 60