Data-driven Interactive Marketing Analytics Measurement 
Occam's Razor
JULY 5, 2021
From there, it is a hop, skip, and a jump to, hey, am I getting all the credit I should for the Conversions being driven by my marketing tactics? Correction: It is almost always true that a very, very , large percentage of the Conversions driven by your Paid Media efforts are not incremental. AKA: Attribution! Attribution ?
Smart Data Collective
OCTOBER 2, 2019
According to a recent Adobe report , marketers have identified data-driven marketing as the most important business opportunity for 2019. That clearly indicates the importance that marketers give to data and why you should too. Use Past-Performance Data for Marketing Spend Allocation.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Sisense
JUNE 22, 2021
As a marketer, attribution is one of the most important challenges you face today in a multi-channel world. Your customers interact with multiple campaigns: They start with a TV ad, see a Facebook ad, see a Google Ad two days later, discover an SEO-driven blog article, and finally click on an email discount offer to make a purchase.
Sisense
JUNE 17, 2021
According to MarketingEvolution.com, customers are 80% more likely to give their business to brands that offer personalized, custom marketing interactions. The right data is the key to a successful growth marketing program. Could data analytics have helped? Tip: Measure the metrics that matter.
bridgei2i
JULY 21, 2020
He has extensive experience in developing Integrated Business Programs and leading enterprise-level initiatives on different frontiers like sales, marketing, operations, and supply chain analytics. I think you touched upon three key areas of consistency, collaboration, and limitation of data that might affect the CPG industry.
Occam's Razor
MAY 27, 2015
A data-first strategy is a winning formula. The content of the letter could be customized to Stephanie's data/behavior. In large measure that is because of the rise of programmatic buying. A data-first strategy is a winning formula. A data-first strategy is defined as data before everything else.
Smart Data Collective
MAY 31, 2023
Big data technology has significantly changed the marketing profession over the last few years. One of the biggest changes brought on by big data has been in the field of social media marketing. Most savvy marketers recognize the importance of using analytics technology to optimize their strategies to get a higher ROI.
Expert insights. Personalized for you.
148 
Let's personalize your content