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The steep cost of a poor data management strategy

CIO Business Intelligence

Such is the case with a data management strategy. That gap is becoming increasingly apparent because of artificial intelligence’s (AI) dependence on effective data management. For many organizations, the real challenge is quantifying the ROI benefits of data management in terms of dollars and cents.

Strategy 115
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Multi-Touch Attribution: The Marketer’s Secret Weapon to Make Smarter, Data-Driven Decisions

Sisense

Your customers interact with multiple campaigns: They start with a TV ad, see a Facebook ad, see a Google Ad two days later, discover an SEO-driven blog article, and finally click on an email discount offer to make a purchase. The problem for marketers is how much weight to attribute to each channel to determine budget allocation and ROI.

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Overcome the Challenges of Cloud Optimization & FinOps to Drive Business Value

CIO Business Intelligence

The business unit must tie back to the key performance indicators (KPIs) associated with the domain and the objectives and key results (OKRs). Then they must choose a financial model, whether an even split, fixed, or proportional model.

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4 Key Elements of Enterprise AI Strategy

bridgei2i

Enterprise AI harnesses advanced artificial intelligence techniques to deliver organizational data, knowledge, and information. It combines the human capacities for learning, perception, and interaction to perform business operations. Enterprise AI automates the end-to-end journey from data to value. Strong Data-Driven Culture.

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Two Downs Make Two Ups: The Only Success Metrics That Matter For Your Data & Analytics Team

DataKitchen

How to measure your data analytics team? So it’s Monday, and you lead a data analytics team of perhaps 30 people. And she is numbers driven – great! Like most leaders of data analytic teams, you have been doing very little to quantify your team’s success. What should be in that report about your data team?

Metrics 130
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What is digital transformation? A necessary disruption

CIO Business Intelligence

Digital transformation became a key strategic initiative in the mid-2010s, as mobile communications, cloud, data analytics, and other advanced information technologies took off, enabling businesses and consumers to easily engage via digital channels. Other research confirms the imperatives for engaging in digital transformation.

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Your Data Won’t Speak Unless You Ask It The Right Data Analysis Questions

datapine

In our cutthroat digital age, the importance of setting the right data analysis questions can define the overall success of a business. That being said, it seems like we’re in the midst of a data analysis crisis. Your Chance: Want to perform advanced data analysis with a few clicks?

IT 317