article thumbnail

The steep cost of a poor data management strategy

CIO Business Intelligence

Such is the case with a data management strategy. That gap is becoming increasingly apparent because of artificial intelligence’s (AI) dependence on effective data management. For many organizations, the real challenge is quantifying the ROI benefits of data management in terms of dollars and cents.

Strategy 116
article thumbnail

Get Great ROI and TCO for Tally ERP with Integrated Analytics!

Smarten

Improve Tally ERP TCO and ROI and Make Your Business Users Happy with Integrated Analytics! Gartner predicts that, ‘overall analytics adoption will increase from 35% to 50%, driven by vertical- and domain-specific augmented analytics solutions.’ Near Real-Time Access to Transactions and Data. Web and Mobile Access.

ROI 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Multi-Touch Attribution: The Marketer’s Secret Weapon to Make Smarter, Data-Driven Decisions

Sisense

Your customers interact with multiple campaigns: They start with a TV ad, see a Facebook ad, see a Google Ad two days later, discover an SEO-driven blog article, and finally click on an email discount offer to make a purchase. The problem for marketers is how much weight to attribute to each channel to determine budget allocation and ROI.

article thumbnail

What Data Metrics Should Be Incorporated Into a Marketing Dashboard?

Smart Data Collective

Big data has been incredibly important in the marketing profession. Marketers need to rely heavily on big data technology to reach customers more effectively. Big data technology isn’t just important for making better insights. Visual marketing dashboards are prime examples of using big data effectively in marketing.

article thumbnail

Augmented Analytics Can Improve Results from Tally Solution!

Smarten

Adding analytics to your Tally solution will make it easy for your users to analyze data and get results without learning complex analytical systems or being frustrated by new tools, navigation techniques and data structures.’ You want to improve return on investment (ROI) and reduce total cost of ownership (TCO).

article thumbnail

Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. So to imply the ROI in Step 4 is sub-optimal. From the data presented, there is no way to tell if the Facebook campaign worked or not. Our sections are: #1: Facebook Advertising/Marketing ROI Challenge: You're Thinking Wrong. #2:

article thumbnail

Overcome the Challenges of Cloud Optimization & FinOps to Drive Business Value

CIO Business Intelligence

The business unit must tie back to the key performance indicators (KPIs) associated with the domain and the objectives and key results (OKRs). As a result, organizations often face challenges around data analysis, show-back, and managing commitment-based discounts.