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What Data Metrics Should Be Incorporated Into a Marketing Dashboard?

Smart Data Collective

Big data has been incredibly important in the marketing profession. Marketers need to rely heavily on big data technology to reach customers more effectively. Big data technology isn’t just important for making better insights. Those insights need to be presented in a format that is easy to conceptualize.

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Multi-Touch Attribution: The Marketer’s Secret Weapon to Make Smarter, Data-Driven Decisions

Sisense

Your customers interact with multiple campaigns: They start with a TV ad, see a Facebook ad, see a Google Ad two days later, discover an SEO-driven blog article, and finally click on an email discount offer to make a purchase. The problem for marketers is how much weight to attribute to each channel to determine budget allocation and ROI.

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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. Here's a summary of the case study presented: 1. So to imply the ROI in Step 4 is sub-optimal. From the data presented, there is no way to tell if the Facebook campaign worked or not. Gets more Likes. It was huge.

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Misled by metrics: 7 KPI mistakes IT leaders make

CIO Business Intelligence

“Therefore, CIOs must be cautious about taking metrics at face value [and] leaders need to understand the data behind the metrics.”. Here are seven ways IT leaders are often misled by key performance indicators (KPIs) and other critical business and IT metrics. By now, most enterprises have reached data maturity. “If

Metrics 133
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Best Dashboard Ideas & Design Examples To Boost Your Business Success

datapine

The ability to monitor, visualize, and analyze relevant data gives today’s businesses, across a host of sectors, the power to understand their prospects, make informed decisions, increase efficiencies, and work towards a set of rewarding long term goals. The Value Of Different Dashboard Ideas & Designs. 1) Marketing KPI Dashboard.

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Getting Started With Incremental Sales – Best Practices & Examples

datapine

Incremental Sales Calculation As mentioned, incremental sales are used by businesses as a key performance indicator to measure the financial success of their promotional efforts. Your Chance: Want to boost your incremental sales using data? But how do you calculate the impact of your promotional strategies?

Sales 176
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Top 10 Management Reporting Best Practices To Create Effective Reports

datapine

Management reporting is a source of business intelligence that helps business leaders make more accurate, data-driven decisions. But, these reports are only as useful as the work that goes into preparing and presenting them. They were using historical data only. They’re also slow.

Reporting 263