Smart Data Collective

JULY 4, 2022

Big data has led to some major changes in the field of education. You should pay close attention to developments in big data in academia. How is Big Data Affecting the State of Education? Big data has been especially influential in the field of education. Keep reading to learn more. Mobile Learning.

Data-driven 127

Data-driven Big Data Interactive Recreation/Entertainment 127

IBM Big Data Hub

AUGUST 15, 2023

In 2023, TCS was selected to FORTUNE® magazine’s list of the World’s Most Admired Companies. Moving some of the AS400 and AIX workloads to Power Virtual Server platform is proving to be really beneficial and optimal for enterprises.” The project has had a significant impact on the client’s business.

Consulting 58

Consulting Cost-Benefit Digital Transformation Testing 58

Occam's Razor

SEPTEMBER 19, 2011

We have to do Search Engine Optimization. Then they isolated regions of the country (by city, zip, state, dma pick your fave) into test and control regions. People in the test regions will participate in our hypothesis testing. Here's the outcomes data for the control version of the experiment. None of that.

Measurement 119

Measurement Advertising Testing Marketing 119

Occam's Razor

APRIL 30, 2018

to solve for your little piece and optimize for a local maxima. Geico purchases every kind of ad: TV spots, radio ads, billboards (OOH), digital displays (video, online,– social media), print (magazines, newspaper, your cousin's Christmas letter), and so much more. Can we test different spending levels in that market?

Advertising 117

Advertising Metrics Measurement Insurance 117

Occam's Razor

JUNE 1, 2010

The world of the intertubes should be a lot more data driven and awe-sexy than it really is. My choice was the above thought, faith & data. Or for that matter magazines or newspapers or radio. We continue to use faith rather than data to make decisions on $120 Billion (!!) Surprising at so many levels right?

Marketing 92

Marketing Measurement Advertising Metrics 92

Occam's Razor

JUNE 25, 2012

The way data is collected online and what happens to it is a much-scrutinized issue (and rightly so). Digital data collection is also exceedingly complex, perhaps a reflection of the organic nature, and subsequent explosion, of the internet. Web Data Collection Context: Cookies and Tools. DoubleClick, Microsoft and more).

Data Collection 130

Data Collection Advertising Metrics Reporting 130

Occam's Razor

JANUARY 9, 2012

Now here's another surprise: These rules/insights/mind shifts are not about data! Here's important context (before we get into the rules for revolutionaries)… The Fundamental Web Analytics Problem Is Not Data! Most companies are astonishingly blasé about data and possibilities of measurement.

Marketing 140

Marketing B2B Measurement Risk 140