CIO Business Intelligence

MARCH 18, 2022

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Consulting 85

Consulting Advertising Marketing Cost-Benefit 85

Occam's Razor

FEBRUARY 3, 2014

Some have experimented with virality ( Pepsi Test Drive or Dove Beauty , etc.), I have TV for shouting, I have Facebook for Social, I have Vogue magazine because my wife reads it, I have Google for Search. This is just like buying ads in Time, Fortune or Puppy Chow magazines simply based on who you believe reads those magazines.

Marketing 149

Marketing Analytics Advertising Measurement 149

Occam's Razor

JUNE 1, 2010

Or for that matter magazines or newspapers or radio. We still believe in and live in the world of "shout marketing", the thing we have practiced on tv and radio and magazines all our lives. He still smiled after the test because 1. Be it creating optimal customer experiences. Television. Yet we accept it.

Marketing 92

Marketing Measurement Advertising Metrics 92

Occam's Razor

JANUARY 9, 2012

How good can it possibly feel to do unimaginative things that barely even worked on TV/radio/magazines/catalogs? All while constantly optimizing your portfolio via controlled experiments. I told 20 people that Nikon's site is slow and profoundly sub-optimal on mobile. Why doesn't everyone do that already? Heads roll.

Marketing 140

Marketing B2B Measurement Risk 140

Occam's Razor

JUNE 25, 2012

Though Europe is our primary focus, regardless of where you are located you'll learn about web privacy, data collection, optimal tool decisions and how best to plan your data strategy. If you think back to how we've measured user experience (using observational studies, lab tests, follow-me-homes, etc.),

Data Collection 130

Data Collection Advertising Metrics Reporting 130

Occam's Razor

SEPTEMBER 24, 2012

So to imply the ROI in Step 4 is sub-optimal. Based on results of value identified for Facebook, optimize their advertising mix strategy for future product launches. It is possible to get good test and control groups (type of population, existing brand awareness, market penetration, competitive structures) for our experiments.

Advertising 165

Advertising ROI Metrics Marketing 165

Occam's Razor

FEBRUARY 9, 2015

Other tools, can provide more dimensions including children, political leanings, ethnicity etc… You can see how this might be a lot more interesting for a magazine or content sites, and perhaps a lot less to other types of businesses. Structure tests to validate these hypotheses. Stop wasting time with Social (or do more!).

Metrics 155

Metrics Reporting IT Advertising 155

Occam's Razor

JANUARY 28, 2013

But a vast majority of TV commercials, or magazine ads or even billboards, are clever/beautiful/joy-evoking. But there is more to the Security Choice landing page than just passing the all-important transparency test. There are 11 other things you should consider for your landing page optimization strategy: 1.

Marketing 164

Marketing Insurance Visualization IT 164