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The Ultimate Guide to Modern Data Quality Management (DQM) For An Effective Data Quality Control Driven by The Right Metrics

datapine

1) What Is Data Quality Management? 4) Data Quality Best Practices. 5) How Do You Measure Data Quality? 6) Data Quality Metrics Examples. 7) Data Quality Control: Use Case. 8) The Consequences Of Bad Data Quality. 9) 3 Sources Of Low-Quality Data. 10) Data Quality Solutions: Key Attributes.

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Step 1 to becoming a business-savvy CIO

CIO Business Intelligence

For example, if you are in banking, your organization is likely to measure itself by profitability ratios such as net interest margin (the difference between interest income generated and interest expenses) or PCL (provision for credit losses). Marketing and sales had measured success by how many new card accounts were opened.

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Getting Started With Incremental Sales – Best Practices & Examples

datapine

Incremental Sales Calculation As mentioned, incremental sales are used by businesses as a key performance indicator to measure the financial success of their promotional efforts. Your Chance: Want to boost your incremental sales using data? But how do you calculate the impact of your promotional strategies? Keep reading to find out!

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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. Here's a summary of the case study presented: 1. Gets more Likes. It was huge.

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Multi-Touch Attribution: The Marketer’s Secret Weapon to Make Smarter, Data-Driven Decisions

Sisense

Your customers interact with multiple campaigns: They start with a TV ad, see a Facebook ad, see a Google Ad two days later, discover an SEO-driven blog article, and finally click on an email discount offer to make a purchase. The problem for marketers is how much weight to attribute to each channel to determine budget allocation and ROI.

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See, Think, Do, Care Wining Combo: Content + Marketing + Measurement!

Occam's Razor

There is a ton of pressure to show ROI, in 24 hours (!!). Remember, there was little data to know what worked – hence what might have worked in the past was repeated. Not just your largest addressable audience , that leads to the omni-present spray-and-pray advertising on TV and in magazines. Thing One.

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A Guide To The Methods, Benefits & Problems of The Interpretation of Data

datapine

1) What Is Data Interpretation? 2) How To Interpret Data? 3) Why Data Interpretation Is Important? 4) Data Analysis & Interpretation Problems. 5) Data Interpretation Techniques & Methods. 6) The Use of Dashboards For Data Interpretation. Business dashboards are the digital age tools for big data.