Data Lake Data Processing Interactive Marketing 
AWS Big Data
FEBRUARY 27, 2024
To stay competitive and responsive to changing market dynamics, they decided to modernize their infrastructure. Each data producer within the organization has its own data lake in Apache Hudi format, ensuring data sovereignty and autonomy. This enables data-driven decision-making across the organization.
AWS Big Data
DECEMBER 21, 2023
smava believes in and takes advantage of data-driven decisions in order to become the market leader. The Data Platform team is responsible for supporting data-driven decisions at smava by providing data products across all departments and branches of the company.
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CIO Business Intelligence
MARCH 18, 2024
Amid the turbulence of AI, technologies are emerging rapidly, startups are clamoring for attention, and hyperscalers are scrambling to corral market share. One such company has built a tool that predicts customer intent and behavior based on previous interactions and other market data. And standing still is not an option.
AWS Big Data
MARCH 26, 2024
Customer 360 (C360) provides a complete and unified view of a customer’s interactions and behavior across all touchpoints and channels. This view is used to identify patterns and trends in customer behavior, which can inform data-driven decisions to improve business outcomes. faster time to market, and 19.1%
CIO Business Intelligence
OCTOBER 4, 2023
“Our technology workforce operates on a global scale and in all regions, so we learn different lessons from each one, which we apply in the rest of the markets where we operate,” says Shivananda. At the lowest layer is the infrastructure, made up of databases and data lakes.
CIO Business Intelligence
JUNE 1, 2022
At the bottom of the pyramid are conversational capabilities that interact like a human. The whole inverted pyramid creates a closed-loop customer interaction. . The pandemic accelerated a change to digital interactions that was already happening in the market. What data do you collect from those channels?
AWS Big Data
MARCH 20, 2023
The two main approaches organizations employ to increase revenue are to expand geographically to enter new markets and to increase market share within a market by improving customer experience (CX). Improving CX is a well-known guideline to attract and retain customers and thereby increase the market share.
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