Remove Data mining Remove Experimentation Remove Strategy Remove Testing
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10 Essential Data-Driven B2B Email Marketing Strategies

Smart Data Collective

A growing number of marketers are exploring the benefits of big data as they strive to improve their branding and outreach strategies. Email marketing is one of the disciplines that has been heavily touched by big data. How to Use Data to Improve Your Email Marketing Strategy. Test Different Calls-to-Action.

B2B 107
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12 data science certifications that will pay off

CIO Business Intelligence

The exam tests general knowledge of the platform and applies to multiple roles, including administrator, developer, data analyst, data engineer, data scientist, and system architect. The exam is designed for seasoned and high-achiever data science thought and practice leaders.

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Belcorp reimagines R&D with AI

CIO Business Intelligence

As Belcorp considered the difficulties it faced, the R&D division noted it could significantly expedite time-to-market and increase productivity in its product development process if it could shorten the timeframes of the experimental and testing phases in the R&D labs. This allowed us to derive insights more easily.”

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Towards optimal experimentation in online systems

The Unofficial Google Data Science Blog

It is also a sound strategy when experimenting with several parameters at the same time. To find optimal values of two parameters experimentally, the obvious strategy would be to experiment with and update them in separate, sequential stages. (And sometimes even if it is not[1].) We use these designs frequently, and so can you.

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Changing assignment weights with time-based confounders

The Unofficial Google Data Science Blog

by ALEXANDER WAKIM Ramp-up and multi-armed bandits (MAB) are common strategies in online controlled experiments (OCE). These strategies involve changing assignment weights during an experiment. The first is a strategy called ramp-up and is advised by many experts in the field [1].

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Knowledge

Occam's Razor

Barriers To An Effective Web Measurement Strategy [+ Solutions!]. Slay The Analytics Data Quality Dragon & Win Your HiPPO's Love! Web Data Quality: A 6 Step Process To Evolve Your Mental Model. Convert Data Skeptics: Document, Educate & Pick Your Poison. Data Mining And Predictive Analytics On Web Data Works?

KPI 124
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Web Analytics 2.0 Book: In Stores Now!!

Occam's Razor

No dragging of the feet, the book starts with a bang by laying out the framework that will be the center of every company that will leverage data (qualitative, quantitative, competitive) on the web. Chapter 2 The Optimal Strategy for Choosing Your Web Analytics Soul Mate. Sure you've heard of A/B and multivariate testing.