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How to link CX to ROI: Your free eBook inside

Corinium

Download eBook to learn: Step-by-step suggestions for making your customer experience business case. Download here. A successful program often comes down to strategically choosing initiatives, using storytelling techniques to showcase ROI and keeping the right stakeholders involved.

ROI 195
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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. So to imply the ROI in Step 4 is sub-optimal. It is a lovely emotional video (really was!).

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Integrated Tally Mobile Analytics Improves ROI and TCO!

Smarten

Increase the ROI and TCO of Tally ERP with Integrated Tally Mobile Analytics! If you are considering, or have already purchased software, you probably faced the questions from your management team about return on investment (ROI) and total cost of ownership (TCO). On the surface, the calculations for TCO and ROI may seem simple.

ROI 52
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Getting Started With Incremental Sales – Best Practices & Examples

datapine

Here we explore the meaning and value of incremental sales in the world of business, as well as the additional KPI examples and metrics you should track to ensure ongoing success. To ensure you yield the results you desire, first establish your goals, then decide on the metrics that you will need to track to measure your performance.

Sales 176
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Omnichannel is Multichannel 2.0

Get the tools to turn data into actionable insights and deliver personalized, relevant, timely messaging to increase conversions and maximize your ROI. Download this guide and receive: An interactive flowchart to assess where you are in your omnichannel journey. Multichannel and omnichannel marketing are not the same.

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Discover Powerful Small Business Dashboards & KPIs To Track For Success

datapine

Enter small business dashboards and metrics. What Are Small Business Metrics? Small business metrics are performance measurements that provide insights into the progress of different activities and company goals. To get you started on the topic, you can take a look at our post on KPIs vs metrics. Marketing ROI.

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Using Instagram Highlight Covers in Your Data-Driven Marketing Strategy

Smart Data Collective

Instagram has a sophisticated data analytics platform that makes it easier for advertisers to optimize their strategies for the highest possible ROI. You can use this information to optimize future Stories for the highest possible ROI. All you need to do is find a template that you like, download it, and add your own images and text.