Occam's Razor

MARCH 30, 2017

It’s implications are far and wide, even in the narrow scope that I live in (marketing, analytics, influence). On your phone, try to search for people in your lives by name, by faces, combine their name with events/things/locations and you’ll be surprised at what the AI returns. AI | Now | Global Maxima. Cool, right?

Marketing Analytics 166

Marketing Analytics Marketing Analytics Deep Learning 166

Sisense

JUNE 22, 2021

As a marketer, attribution is one of the most important challenges you face today in a multi-channel world. Your customers interact with multiple campaigns: They start with a TV ad, see a Facebook ad, see a Google Ad two days later, discover an SEO-driven blog article, and finally click on an email discount offer to make a purchase.

Data-driven 52

Data-driven Sales Marketing Key Performance Indicator 52

Jen Stirrup

SEPTEMBER 19, 2019

One important area in data is marketing. The primary aim of a Digital Marketing Analytics Report is to provide Digital Marketing Managers, Product Owners, and other relevant teams and stakeholders with a clear and easily-usable overview of the KPIs related to their campaigns.

Business Analytics 40

Business Analytics Analytics Statistics Dashboards 40

bridgei2i

JULY 21, 2020

Melita: So Mukesh, right now, we are in the COVID-19 outbreak event, which is one of the most unprecedented events of our time, and it has impacted all of us. So, I think it is a Black Swan event, and you know it has got all the businesses unprepared. What are the top changes that the CPG industry is going through right now?

Enterprise 95

Enterprise Digital Transformation Sales Forecasting 95

bridgei2i

JUNE 3, 2020

Demand for minimal physical interaction/low human touch products: Due to the risk of infection, customers want to pick up products with minimal human contact. These models, based on how the world is reacting today, will help businesses become better equipped to deal with similar future events.

Manufacturing 52

Manufacturing Forecasting Uncertainty Digital Transformation 52

Smart Data Collective

MARCH 11, 2022

Data analytics can assist you in figuring out why people abandon your brand or prefer alternative products instead. Predictive analytics, which analyses historical activities to uncover trends and forecast a specific event, can also predict if a customer is ready to churn or defect. Customer Journey Analytics.

Customer Analytics 117

Customer Analytics Analytics Key Performance Indicator Big Data 117

Sisense

MAY 18, 2021

Becoming a data-minded marketer is a process, and the stats clearly show a large number of marketers are still engaged in that process. With a little guidance, you can avoid some common marketing analytics mistakes to make your data journey smoother. Modernize your marketing with data analytics.

Marketing 52

Marketing Data Analytics Analytics Metrics 52