Occam's Razor

JUNE 6, 2007

I am thrilled to say that my book Web Analytics: An Hour A Day has been published and is now widely available. Bonus: Interactive CD: Contains six podcasts, one video, two web analytics metrics definitions documents and five insightful powerpoint presentations. Experimentation & Testing (A/B, Multivariate, you name it).

Analytics 60

Analytics Metrics Marketing Dashboards 60

CIO Business Intelligence

APRIL 5, 2023

Midjourney, ChatGPT, Bing AI Chat, and other AI tools that make generative AI accessible have unleashed a flood of ideas, experimentation and creativity. A lot of that work is ripe for automation and AI assistance, but, again, you need to know how and where you’re using these tools to monitor impact and effectiveness.

Modeling 94

Modeling Testing Cost-Benefit Experimentation 94

Ontotext

DECEMBER 30, 2022

9 years of research, prototyping and experimentation went into developing enterprise ready Semantic Technology products. We have delivered technology and solutions to global leaders across several sectors: publishing (FT, Elsevier), financial services (S&P), pharma (AstraZeneca), government (UK Parliament) and others.

Enterprise 52

Enterprise Sales Cost-Benefit Marketing 52

Ontotext

DECEMBER 30, 2022

9 years of research, prototyping and experimentation went into developing enterprise ready Semantic Technology products. We have delivered technology and solutions to global leaders across several sectors: publishing (FT, Elsevier), financial services (S&P), pharma (AstraZeneca), government (UK Parliament) and others.

Enterprise 52

Enterprise Sales Cost-Benefit Marketing 52

The Unofficial Google Data Science Blog

APRIL 16, 2019

by MICHAEL FORTE Large-scale live experimentation is a big part of online product development. In fact, this blog has published posts on this very topic. This means a small and growing product has to use experimentation differently and very carefully. This blog post is about experimentation in this regime.

Experimentation 68

Experimentation Sales Metrics Measurement 68

Domino Data Lab

FEBRUARY 4, 2019

Spoiler alert: a research field called curiosity-driven learning is emerging at the nexis of experimental cognitive psychology and industry use cases for machine learning, particularly in gaming AI. In other words, your talk didn’t quite stand out enough to put onstage, but you still get “publish or perish” credits for presenting.

Data Science 66

Data Science Experimentation Data-driven Machine Learning 66

AWS Big Data

JULY 26, 2023

Using augmented ML search and generative AI with vector embeddings Organizations across all verticals are rapidly adopting generative AI for its ability to handle vast datasets, generate automated content, and provide interactive, human-like responses.

Metadata 52

Metadata Cost-Benefit Testing Metrics 52

Occam's Razor

DECEMBER 12, 2016

AND, that if I have good ideas, they will get to market very quickly – making our engagement worth the current interaction and the continued success of new ideas after the engagement. Even if you follow the 10/90 rule, it is important to focus our time and resources optimally. This is sub-optimal. 50% minimum.

Analytics 141

Analytics Data-driven Strategy Consulting 141

Cloudera

NOVEMBER 25, 2020

Scale to provide 1,000s of researchers frictionless interaction with data. How can users drill down, in non-technical ways, to quickly interact with data that explains what correlations seem to matter? Innovate on serviceability and optimize utilization. Protect data and create trust in providers.

Data Warehouse 57

Data Warehouse Unstructured Data Analytics Visualization 57

Domino Data Lab

MAY 8, 2019

So much work in machine learning – either on the academic side which is focused on publishing papers or the industry side which is focused on ROI – tends to emphasize: How much predictive power (precision, recall) does the model have? You can define models using a straightforward logical syntax and solve them with fast convex optimization.

Machine Learning 105

Machine Learning Data Science Modeling Visualization 105

Occam's Razor

MAY 27, 2015

Here are the digital myths that are leading us down a profoundly sub-optimal path: 1. Per our friends at Wikipedia, Programmatic encompasses an array of technologies that automate the buying, placement and optimization of media inventory. Programmatic platforms are a panacea. A data-first strategy is a winning formula. The web is dead.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Occam's Razor

JULY 26, 2010

Or the Bulletin of Experimental Treatment for AIDS. Maybe Google is really good at Volunteers and not optimal for attracting people who donate. Every true Analysis Ninja focuses on measuring customer behavior of one person (or in our case Unique Visitor) over the entire span of that person's interaction one our website.

Metrics 96

Metrics Measurement Dashboards Reporting 96

Occam's Razor

NOVEMBER 2, 2015

. "So what if no one interacted with your Twitter feed, at least they saw it!" I believe the best way to measure success is to measure the above four metrics (actual interaction/action/outcome). When you search for them, if you find them, you end up on sub-optimal landing pages. " How do you know? "It's

B2B 167

B2B Metrics Testing Recreation/Entertainment 167

O'Reilly on Data

MAY 11, 2020

Many of the models you interact with are mediated through screens, and there’s no shortage of news about how many of us spend our lives glued to them. Infinite Jest was published in 1996, just as the modern Web was coming into being. David Foster Wallace had the general structure of the user–product interaction correct.

Modeling 190

Modeling Advertising Recreation/Entertainment Metrics 190