Occam's Razor

SEPTEMBER 30, 2013

Frameworks, because if I can teach someone a new mental model, a different way of thinking, they can be incredibly successful. They are often measured on impressions (or worse, "connections") and clicks. and there are no limits to your experimentation with creativity! Two things I love a lot: 1. many teams for acquisition.

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Occam's Razor

MAY 27, 2015

In large measure that is because of the rise of programmatic buying. It is being hyper-conservative when it comes to creativity and experimentation because of quant-issues. If we rely on just cookies, we are going to make poorer and poorer decisions about our products and our marketing with every single day. Fewer guesses.

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Occam's Razor

OCTOBER 12, 2017

The tiny downside of this is that our parents likely never had to invest as much in constant education, experimentation and self-driven investment in core skills. The first two are from editions of my newsletter, The Marketing – Analytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!).

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