Experimentation Marketing Analytics Measurement Publishing 
Occam's Razor
FEBRUARY 7, 2022
Since you're reading a blog on advanced analytics, I'm going to assume that you have been exposed to the magical and amazing awesomeness of experimentation and testing. And yet, chances are you really don’t know anyone directly who uses experimentation as a part of their regular business practice. Wah wah wah waaah.
Occam's Razor
MAY 27, 2015
In large measure that is because of the rise of programmatic buying. As all of my proceeds from the books go to charity, this passion for data has allowed me to donate $350,000 to charity since the first book was published. It is being hyper-conservative when it comes to creativity and experimentation because of quant-issues.
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Occam's Razor
JUNE 6, 2007
I am thrilled to say that my book Web Analytics: An Hour A Day has been published and is now widely available. It is a book about Web Analytics 2.0. Experimentation & Testing (A/B, Multivariate, you name it). Each of this Web Analytics 2.0 Thrilled is perhaps understating it, I am giddy like a schoolgirl.
Occam's Razor
MARCH 7, 2016
Of course, measure that using the four best social media metrics !) I do not plan to publish the newsletters anywhere (no web versions, not even an archive), to allow for more openness and intimacy. Because all bounce rate measures is that you saw more than one page. Happy analytics. You should not abandon them.
Occam's Razor
OCTOBER 12, 2017
The tiny downside of this is that our parents likely never had to invest as much in constant education, experimentation and self-driven investment in core skills. The first two are from editions of my newsletter, The Marketing – Analytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!).
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