Experimentation Marketing Analytics Measurement Reporting 
Occam's Razor
MAY 27, 2015
In large measure that is because of the rise of programmatic buying. It is an investment in numerous report writers or data (puking) automation or hiring a small army in India or Philippines to do that, before investing in any smart Analyst. Bonus: Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to! <
Occam's Razor
SEPTEMBER 30, 2013
They are often measured on impressions (or worse, "connections") and clicks. Make sure that every single report you create has acquisition, behavior and outcome metrics (download this example: Page Efficiency Analysis Report ). Make sure you report your micro-conversion rate as well. many teams for acquisition.
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Occam's Razor
JUNE 6, 2007
It is a book about Web Analytics 2.0. Experimentation & Testing (A/B, Multivariate, you name it). Each of this Web Analytics 2.0 There are approximately 205 images in the book, images the illustrate ideas, show reports and analysis, dashboards and tools, graphs and tables. Qualitative and quantitative.
Occam's Razor
MARCH 7, 2016
Of course, measure that using the four best social media metrics !) Because all bounce rate measures is that you saw more than one page. Train your organization that if we call something a KPI, it is the most important thing for everyone, obsess about it, trend it, segment is, custom report it, basically just shy of making love to it.
Occam's Razor
OCTOBER 12, 2017
The tiny downside of this is that our parents likely never had to invest as much in constant education, experimentation and self-driven investment in core skills. The first two are from editions of my newsletter, The Marketing – Analytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!).
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