CIO Business Intelligence

JANUARY 15, 2024

For some, the increases were dramatic — 15% of respondents reported more than 15%, and a further 28% reported increases between 5% and 15%. Its Dynamics 365 Customer Insights marketing analytics tool is also getting a generative AI makeover, with a new Copilot to help staff build and manage marketing campaigns.

Sales 89

Sales Software Forecasting Statistics 89

Occam's Razor

MAY 5, 2016

Setting Google Analytics front end elements (custom dimensions, advanced segments). Five Reports and KPIs that deliver critical insights from ad blocking behavior. Let now go and configure the Google Analytics front-end. Setting Google Analytics front end elements (custom dimensions, segments). Setup the custom dimension.

Metrics 103

Metrics Reporting Analytics Advertising 103

FineReport

APRIL 3, 2024

Key Features of BI Dashboards: Customizable interface Interactivity Real-time data accessibility Web browser compatibility Predefined templates Collaborative sharing capabilities BI Dashboards vs. BI Reports: While both dashboards and reports are pivotal in business intelligence, they serve distinct purposes.

Dashboards 52

Dashboards Visualization Metrics Interactive 52

CIO Business Intelligence

APRIL 19, 2022

Jobs in technology are plentiful, as evidenced by the nearly 388,000 postings in February, according to a report from CompTIA. Such figures fuel the fight for talent, says Vince Kellen, CIO of University of California San Diego, but he has a plan to compete in this job market. million in 2020 to 51.1 million in 2021.

IT 97

IT Cost-Benefit Strategy Consulting 97

Sisense

JUNE 22, 2021

The problem for marketers is how much weight to attribute to each channel to determine budget allocation and ROI. According to a survey by eMarketer, cross-device attribution (42%) and accurate measurement (36%) are some of the biggest challenges for digital media professionals in 2021. But reality shows us that we have moving targets.

Data-driven 52

Data-driven Sales Marketing Key Performance Indicator 52

Smart Data Collective

JANUARY 26, 2022

Usually, the legal space lacked the data to measure appropriately and report its findings. Increasingly, though, brands and businesses of all sizes expect their legal representatives to leverage and report out – data the same way as the rest of the company. Increased Marketing Potential.

Data Analytics 73

Data Analytics Analytics Predictive Analytics Insurance 73

Smart Data Collective

NOVEMBER 20, 2022

It is increasingly common to find IoT devices, sensors that measure variables in a production process, etc., However, despite the enthusiasm and growing interest in big data, research on the real capabilities of data analytics technology in manufacturing processes is still relatively new. billion and is expected to grow rapidly.

Manufacturing 134

Manufacturing Marketing Data Analytics Analytics 134

Occam's Razor

JUNE 7, 2017

Why is this reality not smacking some sense into your marketing strategy? The Broken Promise of Marketing Utopia: Examples. Do you have access to any data to measure how deeply non-impactful your organic Social Media efforts are? And they can also measure how many of them walked into a Chick-fil-A in the next 12 hours.

Advertising 162

Advertising Marketing B2B ROI 162

Smart Data Collective

OCTOBER 2, 2019

According to a recent Adobe report , marketers have identified data-driven marketing as the most important business opportunity for 2019. That clearly indicates the importance that marketers give to data and why you should too. Email Marketing Analytics. Leverage Website Analytics Data for SEO.

Data-driven 89

Data-driven Marketing Testing Optimization 89

Ontotext

JANUARY 6, 2022

In green (C) are code lists, which show, for example, that KVT/kV is the symbol for kilovolts, MW/MAW is the symbol for megawatt and both are part of the code list for symbols of units of measure. Kibana is a very powerful tool for making analytics that is part of the Elastic stack. Spotting Data Consistency Issues.

Marketing 52

Marketing Data Quality Dashboards Visualization 52

Andrew White

JANUARY 11, 2021

What is unique about the D&A Leadership Vision is that it crossed over into business since for many organizations, the CDO reports into the CEO or COO (as examples). The fill report is here: Leadership Vision for 2021: Data and Analytics. CAO, and even where the CAO reports into a different organization. Great idea.

Data Analytics 52

Data Analytics Analytics Data-driven Finance 52

Occam's Razor

JANUARY 4, 2022

None of them are KPIs, most barely qualify to be a metric because of the profoundly questionable measurement behind them. ]. The respected industry body quickly pivoted to lamenting their findings that demonstrate eight of the top 12 KPIs being used to measure media effectiveness are exposure-counting KPIs. A very good lament.

KPI 127

KPI Advertising Metrics Measurement 127

bridgei2i

JUNE 3, 2020

Digital Commerce: In the light of consumer preferences shifting towards digital channels, BRIDGEi2i’s offerings can help in sentiment analysis, customer channel analytics. Commercials: For commercial teams, the challenge is to measure base sales for the next year. Preferences have changed in favour of local products, news and content.

Manufacturing 52

Manufacturing Forecasting Uncertainty Digital Transformation 52

Occam's Razor

OCTOBER 12, 2017

The first two are from editions of my newsletter, The Marketing – Analytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!). " Years of proficiency in analyzing m campaigns for n channels resulting in production of z reports. The post has three clusters of advice. This is normal.

Marketing 136

Marketing Analytics Machine Learning Strategy 136

Darkhorse

APRIL 9, 2018

The systems were set up to pay claims and report to customers. Analytics was never considered. Developing analytics to reduce fraud would be a huge competitive advantage if it were successful. There are also a number of new firms that specialize in analytics consulting. How about Acme Benefits. Good luck and godspeed.

Consulting 58

Consulting Cost-Benefit Machine Learning Analytics 58

Occam's Razor

JUNE 6, 2007

There are approximately 205 images in the book, images the illustrate ideas, show reports and analysis, dashboards and tools, graphs and tables. The book contains a cd with six podcasts, one video, two web analytics metrics definitions documents and five insightful powerpoint presentations. Bonus: Interactive CD.

Analytics 60

Analytics Metrics Marketing Dashboards 60