Ontotext

NOVEMBER 2, 2023

The data itself is stored in a way that is not optimal for extracting insight. And while there is a great deal of experimentation underway, most organizations have only scratched the surface in a use-case-by-use-case fashion. A framework for building a Graph Center of Excellence will be published in the coming weeks.

IT 69

IT Cost-Benefit Data-driven Technology 69

Insight

APRIL 28, 2020

provide an opportunity to measure both. When their favorite candidates are hired out from underneath them, they graduate to making the second mistake of optimizing for speed and stop screening candidates altogether. You’ll gain just as much signal on how your candidate defines success as you do on how they build a solution?—?provide

Data-driven 53

Data-driven Data Science Experimentation Measurement 53

The Unofficial Google Data Science Blog

JULY 22, 2020

Instead, we focus on the case where an experimenter has decided to run a full traffic ramp-up experiment and wants to use the data from all of the epochs in the analysis. Companies like Google [2], Amazon [3], and Microsoft [4] have all published scholarly articles on this topic.

Experimentation 95

Experimentation Statistics Testing Strategy 95

Occam's Razor

FEBRUARY 26, 2008

Use your customers and competitors to help you move the ball forward (buy a new tool, hire another analyst, kill hideous home pages, spend right amounts on SEM and SEO, publish rich media on your site, implement feedburner , or whatever else you want). 1: Implement a Experimentation & Testing Program. # 6: If All Else Fails. . #

Management 68

Management Experimentation Testing Strategy 68

datapine

FEBRUARY 4, 2020

Management thinker Peter Drucker once stated, “if you can’t measure it, you can’t improve it” – and he couldn’t be more right. If it has been optimized for SEO though, you shouldn’t stop measuring it after the first week, as it needs a couple of months to reach its “cruising traffic”, and you can get several thousands of monthly visits.

Reporting 280

Reporting Marketing Advertising Metrics 280

The Unofficial Google Data Science Blog

APRIL 16, 2019

by MICHAEL FORTE Large-scale live experimentation is a big part of online product development. In fact, this blog has published posts on this very topic. This means a small and growing product has to use experimentation differently and very carefully. This blog post is about experimentation in this regime.

Experimentation 68

Experimentation Sales Metrics Measurement 68

Occam's Razor

JUNE 6, 2007

I am thrilled to say that my book Web Analytics: An Hour A Day has been published and is now widely available. Experimentation & Testing (A/B, Multivariate, you name it). What's the optimal organization structure (and who should own web analytics!)? Thrilled is perhaps understating it, I am giddy like a schoolgirl.

Analytics 60

Analytics Metrics Marketing Dashboards 60

Domino Data Lab

FEBRUARY 4, 2019

Spoiler alert: a research field called curiosity-driven learning is emerging at the nexis of experimental cognitive psychology and industry use cases for machine learning, particularly in gaming AI. In other words, your talk didn’t quite stand out enough to put onstage, but you still get “publish or perish” credits for presenting.

Data Science 66

Data Science Experimentation Data-driven Machine Learning 66

Occam's Razor

DECEMBER 12, 2016

Digital Marketing & Measurement Model. My solution to this, incredibly real and frustrating problem, is to insist on seeing the signed in blood version of the company's Digital Marketing & Measurement Model. What one critical metric will help you clearly measure performance for each strategy above? That's it.

Analytics 141

Analytics Data-driven Strategy Consulting 141

Domino Data Lab

MAY 8, 2019

Visualizations are vital in data science work, with the caveat that the information that they convey may be 4-5 layers of abstraction away from the actual business process being measured. measure the subjects’ ability to trust the models’ results. Information can get quite distorted after being abstracted that many times.

Machine Learning 105

Machine Learning Data Science Modeling Visualization 105

AWS Big Data

JULY 26, 2023

The vector engine’s compute capacity used for data ingestion, and search and query are measured in OpenSearch Compute Units (OCUs). We recognize that many of you are in the experimentation phase and would like a more economical option for dev-test.

Metadata 52

Metadata Cost-Benefit Testing Metrics 52

Occam's Razor

JANUARY 9, 2012

Most companies are astonishingly blasé about data and possibilities of measurement. " Sad, unimaginative measurements of their sad, unimaginative campaigns. Lack of loyalty shows simply re-publishing AP stories is useless. All while constantly optimizing your portfolio via controlled experiments. We expect more.

Marketing 140

Marketing B2B Measurement Risk 140

Occam's Razor

JULY 26, 2010

If today you are a content site that is only focused on measuring content consumed try to go deeper to understanding CPA of the ads or Visitor Loyalty. 3: Measure complete site success. Measure everyone's success. But donations is just one measure of success (" macro conversion "). So why not measure those?

Metrics 96

Metrics Measurement Dashboards Reporting 96

Cloudera

NOVEMBER 25, 2020

And soon also sensor measures, and possibly video or audio data with the increased use of device technology and telemedicine in medical care. Innovate on serviceability and optimize utilization. A quick and easy way to publish results to others, to accelerate results through active collaboration, even across organizational borders.

Data Warehouse 57

Data Warehouse Unstructured Data Analytics Visualization 57

Occam's Razor

OCTOBER 23, 2006

Start with measuring these Outcomes metrics (revenue, leads, profit margins, improved product mix, number of new customers etc). Be incessantly focussed on your company customers and dragging their voice to the table (for example via experimentation and testing or via open ended survey questions). 6 Reporting is not Analysis.

Data-driven 117

Data-driven Metrics KPI Reporting 117

Occam's Razor

MAY 27, 2015

Here are the digital myths that are leading us down a profoundly sub-optimal path: 1. Per our friends at Wikipedia, Programmatic encompasses an array of technologies that automate the buying, placement and optimization of media inventory. In large measure that is because of the rise of programmatic buying. The web is dead.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

The Unofficial Google Data Science Blog

OCTOBER 12, 2017

We data scientists now have access to tools that allow us to run a large numbers of experiments, and then to slice experimental populations by any combination of dimensions collected. Make experimentation cheap and understand the cost of bad decisions. This leads to the proliferation of post hoc hypotheses. What is to be done?

Experimentation 61

Experimentation Testing Statistics Metrics 61

Occam's Razor

NOVEMBER 2, 2015

For the rest of this post, I'm going to use the first three to capture the essence of social engagement and brand impact, and one to measure impact on the business. I believe the best way to measure success is to measure the above four metrics (actual interaction/action/outcome). Measure all this Social Media activity.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167

Occam's Razor

APRIL 29, 2013

You measure bounce rate and you can find those things, then figure out if the problem is at the source (ads) or destination (your site). By lowering your bounce rate all you managed to accomplish is get your ads created and targeted properly and optimize the landing pages. Because Likes (and +1s, Followers) measure a fleeting Hello.

Marketing 166

Marketing Metrics Advertising Measurement 166

Occam's Razor

OCTOBER 12, 2017

The tiny downside of this is that our parents likely never had to invest as much in constant education, experimentation and self-driven investment in core skills. The first two are from editions of my newsletter, The Marketing – Analytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!).

Marketing 136

Marketing Analytics Machine Learning Strategy 136

O'Reilly on Data

MAY 11, 2020

Infinite Jest was published in 1996, just as the modern Web was coming into being. The Entertainment” is not the result of algorithms, business incentives and product managers optimizing for engagement metrics. YOUTUBE, CONSPIRACY, AND OPTIMIZATION. That loop isn’t new, of course; it was well-known to TV network executives.

Modeling 190

Modeling Advertising Recreation/Entertainment Metrics 190