Sisense

JULY 1, 2021

Human thinking will revolve around creating and controlling models, since applying analytical judgment about how and when to use models is still a uniquely human ability. We know in marketing that one of the most powerful ideas is experimentation,” Scott told Sisense. Scott has dubbed this new breed “augmented marketers.”

Marketing 52

Marketing Experimentation Marketing Analytics ROI 52

datapine

FEBRUARY 4, 2020

Structure your metrics. As with any report you might need to create, structuring and implementing metrics that will tell an interesting and educational data-story is crucial in our digital age. That way you can choose the best possible metrics for your case. Regularly monitor your data. 1) Marketing CMO report.

Reporting 280

Reporting Marketing Advertising Metrics 280

Domino Data Lab

JUNE 23, 2019

Skomoroch proposes that managing ML projects are challenging for organizations because shipping ML projects requires an experimental culture that fundamentally changes how many companies approach building and shipping software. Another pattern that I’ve seen in good PMs is that they’re very metric-driven.

Management 110

Management Machine Learning Experimentation Metrics 110

Occam's Razor

AUGUST 22, 2011

" ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. Key To Your Digital Success: Web Analytics Measurement Model. Web Data Quality: A 6 Step Process To Evolve Your Mental Model. "Engagement" Is Not A Metric, It's An Excuse. How do I choose well? How to focus?"

KPI 124

KPI Metrics Measurement ROI 124

Occam's Razor

APRIL 29, 2013

Many used some data, but they unfortunately used silly data strategies/metrics. And silly simply because as soon as the strategy/success metric being obsessed about was mentioned, it was clear they would fail. It is a really good metric. There are many spectacular reasons for why Like (and +1s, Followers) is a horrible metric.

Marketing 166

Marketing Metrics Advertising Measurement 166

CIO Business Intelligence

MAY 1, 2024

Gen AI takes us from single-use models of machine learning (ML) to AI tools that promise to be a platform with uses in many areas, but you still need to validate they’re appropriate for the problems you want solved, and that your users know how to use gen AI effectively. Pilots can offer value beyond just experimentation, of course.

Cost-Benefit 138

Cost-Benefit Metrics Insurance Measurement 138

Corinium

APRIL 25, 2019

Life insurance needs accurate data on consumer health, age and other metrics of risk. This is a much more proactive and scalable model. What do you recommend to organizations to harness this but also show a solid ROI? And more recently, we have also seen innovation with IOT (Internet Of Things).

Insurance 150

Insurance Risk IoT Cost-Benefit 150

Domino Data Lab

FEBRUARY 4, 2019

Spoiler alert: a research field called curiosity-driven learning is emerging at the nexis of experimental cognitive psychology and industry use cases for machine learning, particularly in gaming AI. Given the two points above, that’s okay—there are good ways to direct data exploration toward ROI. Legal concerns, risk, compliance.

Data Science 66

Data Science Experimentation Data-driven Machine Learning 66

Domino Data Lab

MAY 8, 2019

Paco Nathan’s latest article features several emerging threads adjacent to model interpretability. I’ve been out themespotting and this month’s article features several emerging threads adjacent to the interpretability of machine learning models. Machine learning model interpretability. Introduction. 2018-06-21).

Machine Learning 105

Machine Learning Data Science Modeling Visualization 105

Occam's Razor

MARCH 23, 2010

Because every tool uses its own sweet metrics definitions, cookie rules, session start and end rules and so much more. If you don't kill 25% of your metrics each year, you are doing something wrong. Why do you think introducing a completely different set of numbers is going to make your life easier? Likely not. success measures.

Analytics 118

Analytics Consulting Metrics Experimentation 118

Occam's Razor

OCTOBER 19, 2010

If you can show ROI on a DW it would be a good use of your money to go with Omniture Discover, WebTrends Data Mart, Coremetrics Explore. Mongoose Metrics ~ ifbyphone. I know Mongoose Metrics a bit more and have been impressed with their solution and evolution over the last couple of years. and Google, get a paid solution.

Analytics 135

Analytics Testing Measurement Optimization 135