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What Data Metrics Should Be Incorporated Into a Marketing Dashboard?

Smart Data Collective

However, the question they have to ask is how they can evaluate their marketing efforts, whether social, digital, email, or even PR. It is no longer safe to indulge in guesswork about marketing strategies. In this article, we will discuss what l needs to be included in marketing reporting dashboards.

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Introduction To The Basic Business Intelligence Concepts

datapine

A host of business intelligence concepts are executed through intuitive, interactive tools and dashboards – a centralized space that provides the ability to drill down into your data with ease. By working with BI-based key performance indicators (KPIs), you’ll gain the ability to set actionable goals. The data warehouse.

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Multi-Touch Attribution: The Marketer’s Secret Weapon to Make Smarter, Data-Driven Decisions

Sisense

As a marketer, attribution is one of the most important challenges you face today in a multi-channel world. Your customers interact with multiple campaigns: They start with a TV ad, see a Facebook ad, see a Google Ad two days later, discover an SEO-driven blog article, and finally click on an email discount offer to make a purchase.

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Winning With Data: Say No To Insights, Yes To Out-of-sights!

Occam's Razor

In our world – marketing research and analytics – that word has come to represent data puking. It has come to represent telling people, with dozens of reports or eighty slides, that water is wet. It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership.

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Mastering BI Dashboard Tools: Your Essential Guide

FineReport

Integrated with diverse data sources, they empower users to analyze data directly within the dashboard interface, democratizing data analytics for both technical and non-technical users. Dashboards offer succinct overviews of performance metrics, catering to stakeholders requiring swift insights.