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Marketing Analytics: Attribution Is Not Incrementality

Occam's Razor

When you open a report in any digital analytics tool, like Google Analytics, almost all the reports you look at attribute full credit for the Conversion to the referrer associated with the last session where the conversion occurred.*. (*For Bing gets all the credit for that conversion in your Analytics reports.

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Artificial Intelligence: Implications On Marketing, Analytics, And You

Occam's Razor

It’s implications are far and wide, even in the narrow scope that I live in (marketing, analytics, influence). Consider the implications of ML on your email marketing program. They send out reports and dashboards. If you are a report writer in your company most of the time, ponder the above thought.

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iostudio delivers key metrics to public sector recruiters with Amazon QuickSight

AWS Big Data

We wanted to include interactive, real-time visualizations to support recruiters from one of our government clients. We chose Amazon QuickSight because it gave us dynamic and interactive dashboards embedded in our application, while saving us money and development time.

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Master Data Visualization Techniques: A Comprehensive Guide

FineReport

Education benefits from data visualization by enhancing learning experiences through interactive visual aids. In marketing analytics, bar charts are employed to illustrate sales performance across various product categories, providing a clear visual representation of market trends.

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Leveraging AI for Ecommerce Marketing

BizAcuity

According to SalesForce , 84% percent of marketers today are reported to be using AI, a 186% increase in adoption since 2018. So much that AI is being introduced in different forms at different stages of the marketing funnel. The need for Hyper-Personalization in 2022. Dynamic Pricing.

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What Data Metrics Should Be Incorporated Into a Marketing Dashboard?

Smart Data Collective

Digital marketers who want to be part of this new data-driven reality and make their teams accountable must seek help with intuitive marketing dashboards to keep their team and strategy on track. In this article, we will discuss what l needs to be included in marketing reporting dashboards.

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Leveraging AI for Ecommerce Marketing

BizAcuity

According to SalesForce , 84% percent of marketers today are reported to be using AI, a 186% increase in adoption since 2018. So much that AI is being introduced in different forms at different stages of the marketing funnel. This results in increased customer satisfaction and retention.