Occam's Razor

JULY 5, 2021

In this instance…) You and I are not as smart as machine learning algorithms that can analyze insane complexity across terabytes of information from millions of customer interactions. Trust the machines. The one I recommend is data-driven attribution modeling. Don’t overthink it. (In Attribution Challenge #2.

Marketing Analytics 148

Marketing Analytics Marketing Analytics Data-driven 148

Occam's Razor

MARCH 30, 2017

It’s implications are far and wide, even in the narrow scope that I live in (marketing, analytics, influence). Machine Learning | Marketing. Machine Learning | Analytics. Most Deep Learning methods involve artificial neural networks, modeling how our bran works. AI | Now | Global Maxima.

Marketing Analytics 166

Marketing Analytics Marketing Analytics Deep Learning 166

Business Over Broadway

SEPTEMBER 27, 2018

In this paper, I show you how marketers can improve their customer retention efforts by 1) integrating disparate data silos and 2) employing machine learning predictive analytics. Your marketing strategy is only as good as your ability to deliver measurable results. The more data they ingest, the better they get.

Machine Learning 76

Machine Learning Data Integration Marketing Predictive Modeling 76

BizAcuity

NOVEMBER 15, 2022

So much that AI is being introduced in different forms at different stages of the marketing funnel. There is AI generated content for scaling content generation and SEO ranking as well as advanced AI-powered marketing analytics to target and retain customers. The need for Hyper-Personalization in 2022. Dynamic Pricing.

Marketing 98

Marketing Machine Learning Strategy Data-driven 98

datapine

AUGUST 14, 2019

Big companies that utilize R in their analytics operations, such as Google, Facebook, and LinkedIn , usually are finance and analytics-driven, as R has proved to be the top mechanism for data analysis, statistics, and machine learning. offers many statistics and machine learning abilities. Let’s get started.

Data Science 214

Data Science Statistics Business Intelligence Visualization 214

BizAcuity

APRIL 1, 2023

So much that AI is being introduced in different forms at different stages of the marketing funnel. There is AI generated content for scaling content generation and SEO ranking as well as advanced AI-powered marketing analytics to target and retain customers. This results in increased customer satisfaction and retention.

Marketing 52

Marketing Machine Learning Data-driven Strategy 52

Sisense

JUNE 22, 2021

As a marketer, attribution is one of the most important challenges you face today in a multi-channel world. Your customers interact with multiple campaigns: They start with a TV ad, see a Facebook ad, see a Google Ad two days later, discover an SEO-driven blog article, and finally click on an email discount offer to make a purchase.

Data-driven 52

Data-driven Sales Marketing Key Performance Indicator 52