Occam's Razor
JULY 5, 2021
In this instance…) You and I are not as smart as machine learning algorithms that can analyze insane complexity across terabytes of information from millions of customer interactions. Trust the machines. The one I recommend is data-driven attribution modeling. Don’t overthink it. (In Attribution Challenge #2.
Occam's Razor
MARCH 30, 2017
It’s implications are far and wide, even in the narrow scope that I live in (marketing, analytics, influence). Machine Learning | Marketing. Machine Learning | Analytics. Most Deep Learning methods involve artificial neural networks, modeling how our bran works. AI | Now | Global Maxima.
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Business Over Broadway
SEPTEMBER 27, 2018
In this paper, I show you how marketers can improve their customer retention efforts by 1) integrating disparate data silos and 2) employing machine learning predictive analytics. Your marketing strategy is only as good as your ability to deliver measurable results. The more data they ingest, the better they get.
datapine
DECEMBER 4, 2019
With technologies such as natural language processing, machine learning, pattern recognition cognitive computing is considered as a next-generation system that will help experts to make better decisions throughout industries such as healthcare, retail, security, and e-commerce, among others.
BizAcuity
NOVEMBER 15, 2022
So much that AI is being introduced in different forms at different stages of the marketing funnel. There is AI generated content for scaling content generation and SEO ranking as well as advanced AI-powered marketing analytics to target and retain customers. The need for Hyper-Personalization in 2022. Dynamic Pricing.
datapine
AUGUST 14, 2019
Big companies that utilize R in their analytics operations, such as Google, Facebook, and LinkedIn , usually are finance and analytics-driven, as R has proved to be the top mechanism for data analysis, statistics, and machine learning. offers many statistics and machine learning abilities. Let’s get started.
BizAcuity
APRIL 1, 2023
So much that AI is being introduced in different forms at different stages of the marketing funnel. There is AI generated content for scaling content generation and SEO ranking as well as advanced AI-powered marketing analytics to target and retain customers. This results in increased customer satisfaction and retention.
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