Smart Data Collective

NOVEMBER 14, 2019

The subscription-based business model is no longer the preserve of magazines and home security systems. In order for these operations to be profitable and sustainable, however, they require constant optimization. Five KPIs and Metrics Worth Tracking. Here are a few that we recommend you try to keep tabs on: 1. Member Engagement.

Metrics 64

Metrics Key Performance Indicator Cost-Benefit Optimization 64

Occam's Razor

SEPTEMBER 24, 2012

FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. So to imply the ROI in Step 4 is sub-optimal. Based on results of value identified for Facebook, optimize their advertising mix strategy for future product launches.

Advertising 165

Advertising ROI Metrics Marketing 165

Occam's Razor

APRIL 30, 2018

to solve for your little piece and optimize for a local maxima. Geico purchases every kind of ad: TV spots, radio ads, billboards (OOH), digital displays (video, online,– social media), print (magazines, newspaper, your cousin's Christmas letter), and so much more. It’s so easy for each little piece (you!) Was that a great ad?

Advertising 117

Advertising Metrics Measurement Insurance 117

Occam's Razor

FEBRUARY 3, 2014

I have TV for shouting, I have Facebook for Social, I have Vogue magazine because my wife reads it, I have Google for Search. If YouTube is so many things all at one time, and so many brand don't understand what to do on it optimally, how the heck does one go about measuring success? They like simple things. You do the same thing.

Marketing 149

Marketing Analytics Advertising Measurement 149

Occam's Razor

NOVEMBER 2, 2015

Success Metrics. In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. "So what if no one interacted with your Twitter feed, at least they saw it!" I believe the best way to measure success is to measure the above four metrics (actual interaction/action/outcome).

B2B 167

B2B Metrics Testing Recreation/Entertainment 167

Occam's Razor

JUNE 1, 2010

Or for that matter magazines or newspapers or radio. You can measure interactions with the ads. Leverage powerful metrics like Loyalty, Recency , Brand Perception , Task Completion Rate , Size of Second Level Network , Competitive Share of Voice and more. These are not "loser" metrics like visits and pageviews!

Marketing 92

Marketing Measurement Advertising Metrics 92

Occam's Razor

MAY 27, 2015

Here are the digital myths that are leading us down a profoundly sub-optimal path: 1. Per our friends at Wikipedia, Programmatic encompasses an array of technologies that automate the buying, placement and optimization of media inventory. How about magazines? Programmatic platforms are a panacea. The web is dead.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153