Occam's Razor

SEPTEMBER 24, 2012

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. So to imply the ROI in Step 4 is sub-optimal. Compute ROI: (cost of Facebook campaigns + salary of people running campaigns + agency creative costs) vs. profit from incremental product sales. Gets more Likes. It was huge.

Advertising 165

Advertising ROI Metrics Marketing 165

IBM Big Data Hub

NOVEMBER 6, 2023

Service providers need technology systems with a centralized customer journey log that can track interactions, sentiment and next steps across every touchpoint to deliver a seamless customer experience. Through workload optimization, watsonx.data can reduce the cost of an enterprise’s data warehouse by up to 50%.

Cost-Benefit 109

Cost-Benefit Enterprise ROI Data Warehouse 109

CIO Business Intelligence

MARCH 25, 2024

According to a Forrester Consulting study commissioned by Catchpoint, “ investing in IPM tools offers significant ROI ” for any organization that requires a resilient Internet to operate – which, let’s face it, is pretty much everyone out there.

ROI 85

ROI Consulting Metrics Interactive 85

CIO Business Intelligence

MAY 9, 2024

At a high level, a CAIO will need to understand the business well enough to identify where AI can make an impact, whether through new value streams or optimization, Daly says. To that end, CAIOs must break down silos and interact with a multitude of leaders in both lines of business and supporting functions, Daly says.

Risk Management 138

Risk Management Risk Cost-Benefit Technology 138

Smart Data Collective

AUGUST 24, 2021

By harnessing the power of big data, you can optimize your placement of native ads across the networks which support them to speak to the people most likely to respond in their own language. With big data, a personalized and interactive ad campaign can be much more effective in driving traffic and enhancing conversion rates.

Big Data 123

Big Data Advertising Interactive Marketing 123

datapine

MAY 21, 2019

These benefits include cost efficiency, the optimization of inventory levels, the reduction of information waste, enhanced marketing communications, and better internal communication – among a host of other business-boosting improvements. 1) Too expensive and hard to justify the ROI of BI. 2) Lack of company-wide adoption.

Business Intelligence 183

Business Intelligence Cost-Benefit Dashboards ROI 183

datapine

SEPTEMBER 29, 2022

More generally, low-quality data can impact productivity, bottom line, and overall ROI. No, its ultimate goal is to increase return on investment (ROI) for those business segments that depend upon data. Industry-wide, the positive ROI on quality data is well understood. Data Quality Management Best Practices.

Data Quality 241

Data Quality Metrics Data-driven Management 241

IBM Big Data Hub

NOVEMBER 29, 2023

In 2023, the IBM® Institute for Business Value (IBV) surveyed 2,500 global executives and found that best-in-class companies are reaping a 13% ROI from their AI projects—more than twice the average ROI of 5.9%.

Unstructured Data 91

Unstructured Data Data-driven ROI Machine Learning 91

Smart Data Collective

APRIL 21, 2022

One of the most important benefits of data analytics pertains to optimizing websites for a good user experience. User experience optimization (UX) is becoming more important than ever. One study found that the ROI of UX strategies is 9,900%. Review Analytics Reports to See How Customers Interact with Negative Space.

Data Analytics 116

Data Analytics Analytics Big Data Machine Learning 116

Smart Data Collective

MARCH 5, 2021

Email has an even better ROI if you combine it with AI-driven automation techniques and leverage data analytics effectively. For every dollar invested, email marketing generates an ROI of $51. This ultimately lowers your morale, but you can increase your conversion rates by simply optimizing your send times. Image Credits ).

Marketing 143

Marketing Data Analytics Analytics ROI 143

IBM Big Data Hub

APRIL 18, 2024

Beyond cost savings, organizations seek tangible ways to measure gen AI’s return on investment (ROI), focusing on factors like revenue generation, cost savings, efficiency gains and accuracy improvements, depending on the use case. A key trend is the adoption of multiple models in production.

Cost-Benefit 95

Cost-Benefit Modeling Manufacturing Interactive 95

CIO Business Intelligence

AUGUST 23, 2022

An optimized network planning experience along with scalability and sustainability built-in, and a simple monthly payment with no upfront capital expenditure. Technology that minimizes operational risk and provides advanced data management and protection that spans the entire edge-to-core continuum. Transitioning to Business Value .

Cost-Benefit 105

Cost-Benefit Business Objectives ROI Risk 105

Smart Data Collective

JULY 4, 2022

Virtual reality incorporates 360-degree images, real-time interactions, and other intriguing components. The metaverse also provides the kind of hands-on interaction that helps learners retain what they’ve learned. The widespread use of interactive videos, in particular, is causing waves in the e-Learning sector.

Data-driven 126

Data-driven Big Data Interactive Recreation/Entertainment 126

IBM Big Data Hub

SEPTEMBER 6, 2023

Audience segmentation: AI helps businesses intelligently and efficiently divide up their customers by various traits, interests and behaviors, leading to enhanced targeting and more effective marketing campaigns that result in stronger customer engagement and improved ROI.

Marketing 84

Marketing Technology Advertising ROI 84

Smart Data Collective

APRIL 5, 2021

With individuals and their devices constantly connected to the internet, user data flow is changing how companies interact with their customers. Tracking user interaction over a webpage gives crucial information about user behavior, which aids in creating a web design that has the highest consumer retention. What is Big Data?

Big Data 107

Big Data IT Data-driven Sales 107

CIO Business Intelligence

JUNE 13, 2022

Juniper Research predicts that chatbots will account for 79% of successful mobile banking interactions in 2023. The chatbots used by financial services institutions are conversational interfaces that allow human beings to interact with computers by speaking or typing a normal human language. How is conversational AI different?

Data Processing 105

Data Processing Deep Learning Insurance Cost-Benefit 105

Smart Data Collective

OCTOBER 25, 2020

There are many ways that commercial spaces like office buildings and shopping centers can benefit from 3D and interactive indoor mapping software by Mappedin or other similar companies. More architects are going to use IoT devices in the near future to optimize their designs. This is going to increase their ROI tremendously.

IoT 144

IoT Software ROI Interactive 144

datapine

APRIL 12, 2023

By amplifying business dashboards , your whole strategy can be integrated into one, interactive and neat place, therefore, tracking and measuring your performance can be easily done with few clicks. A lead is a potential customer that has interacted with your company through any of your marketing touchpoints.

Sales 176

Sales KPI Metrics Cost-Benefit 176

CIO Business Intelligence

FEBRUARY 7, 2024

Carter Busse, CIO of no-code enabled automation platform company Workato, adds that APIs are now important connective tissue to integrate and interact with large language models (LLMs) within business processes. “If He also points to microservices and low-code/no-code platforms, which often leverage APIs as communication gateways.

Business Objectives 124

Business Objectives Cost-Benefit Strategy Data-driven 124

Smart Data Collective

DECEMBER 13, 2021

From books, clothes, and shoes to courses and memberships, consumers are interacting with digital businesses more than ever. You can optimize your website for search engines by investing in Google ads and setting up your Google My Business (GMB) profile. You will have an easier time improving your ROI if you use it to your advantage.

Data-driven 135

Data-driven Marketing Strategy Big Data 135

Smart Data Collective

NOVEMBER 14, 2021

More companies than ever are finding clever ways to utilize AI technology to streamline their operations, boost their ROIs and solve common challenges that are facing their industries. Countless companies are finding ways to optimize their mobile business strategy with AI. In addition, you can use your app to market your business.

Advertising 104

Advertising Marketing ROI Interactive 104

Smart Data Collective

JUNE 15, 2022

This information may be used to match a customer’s interests to the interaction your brand provides. This method entails examining patterns and connections uncovered when recording client interactions with your company at various touchpoints. This may include purchase history, customer habits, and other crucial data points.

Advertising 97

Advertising Cost-Benefit ROI Sales 97

Smart Data Collective

JULY 24, 2023

Sports organizations are leveraging analytics technology to make their social media marketing strategies more efficient and improve their ROIs. Increased Fan Engagement Social media platforms have become the go-to destination for sports fans seeking instantaneous updates and real-time interactions.

Analytics Technologies 79

Analytics Technologies Marketing Technology Analytics 79

Smart Data Collective

JUNE 29, 2022

Email marketing is even more effective when you use big data to optimize your strategy. You can get an even higher ROI if you know how to use data to personalize your content and refine your customer mailing list. You will be able to make sure that you identify the audience that is most likely to convert and provide the highest ROI.

Data-driven 136

Data-driven Marketing Cost-Benefit Big Data 136

Cloudera

JANUARY 5, 2021

Website Operations —Analyze website operations to improve efficiencies in order fulfillment service levels, optimize delivery options offered. Retail supply chains are a recognized and proven source of ROI when data analytics are leveraged to improve forecast accuracy and product availability.

Forecasting 90

Forecasting Cost-Benefit Sales Unstructured Data 90

Smart Data Collective

APRIL 1, 2021

Big data has produced effective results for companies to devise the right pricing strategies and optimize profits. Companies can incorporate this data in their different customer interactions and deliver their offerings in the right way. Increased customer loyalty means increased ROI on all the marketing investments a company makes.

Big Data 109

Big Data Marketing Data-driven ROI 109

Smart Data Collective

JUNE 3, 2021

In interaction with CRM and with marketing automation, insurers can personalize their customer communications based on the life events of their customers. In this way, insurers benefit from highly personalized and automated customer communication, optimize their processes, and open up access to new business models.

Insurance 98

Insurance Machine Learning Cost-Benefit Risk 98

datapine

MARCH 19, 2019

Mobile technology has changed the way we interact with the world around us, and when it comes to analyzing valuable business insights, mobile dashboards offer the freedom and flexibility to turn stats into success while you’re on the go. Why Are Mobile Dashboards Important?

Dashboards 112

Dashboards Visualization Metrics KPI 112

datapine

NOVEMBER 5, 2019

The vast majority of business dashboards offer a customizable interface, a host of interactive features, and empower the user to extract real-time data from a broad spectrum of sources. it’s time to explore the invaluable benefits of using these kinds of intuitive, interactive analysis tools and platforms. Interactivity.

Dashboards 220

Dashboards Cost-Benefit Sales Metrics 220

CIO Business Intelligence

MARCH 17, 2022

I spoke with Markow recently about how the best CXOs are addressing the talent question, the skills that will give organizations “first-mover advantage” and how to optimize your workforce strategy in today’s highly competitive market for tech talent. As Abbott CIO Sabina Ewing says, “I have to know you to grow you.”.

IT 98

IT ROI Digital Transformation Strategy 98

CIO Business Intelligence

APRIL 26, 2022

Ever increasing advances in technology and continuous process optimization techniques have helped ensure that the global supply chain runs efficiently, turning raw materials into products that make their way to physical stores and ecommerce warehouses. How can we positively impact the employee or “people” experience?

Manufacturing 98

Manufacturing Optimization Metrics Deep Learning 98

Smart Data Collective

JANUARY 5, 2021

Any data you obtain when someone interacts with your profile or content on LinkedIn, Facebook, Instagram, Twitter, or any other social media channel counts as social data. Social data can provide evidence of their signs of interest, as shown through their social media page interactions. Impact = ROI. Lead Segmentation.

B2B 126

B2B Sales Marketing Big Data 126

Smart Data Collective

MAY 17, 2023

AI technology integrated into an ERP system can also be beneficial for UX optimization. AI technology can also enhance the user experience by facilitating interaction with complex systems like ERPs. Predictive diagnostics are also possible with AI, reducing resource waste.

Enterprise 94

Enterprise Cost-Benefit Software Data-driven 94

Smart Data Collective

MARCH 1, 2022

This will help you boost the ROI of your digital marketing efforts. ?Twitter’s As a fully managed service, they’ll cut hours away from your daily tasks and interactions. Click here for more information on how to optimize your security, as it should be your top priority. ?Twesocial. It’s a solid tool for serious users. ?Tweet

Marketing 121

Marketing Data-driven Cost-Benefit ROI 121

CIO Business Intelligence

MAY 2, 2023

These models can pull data from multiple interactions and sources, from a huge amount of information, and create a response that is the best fit to answer a particular customer’s question. They understand the technology, how to manage and migrate data, and how to optimize to make best use of the new capabilities.

Cost-Benefit 98

Cost-Benefit Sales Visualization ROI 98

datapine

OCTOBER 11, 2023

Being able to inform your strategies with actual facts instead of intuition will enable you to optimize your resources and ensure you are continuously improving. In time, this will help you increase customer satisfaction and skyrocket warehouse ROI. A good practice is to also calculate this metric for specific products.

Metrics 217

Metrics KPI Management Cost-Benefit 217

Smart Data Collective

JULY 26, 2023

Companies using big data reportedly have 115% higher ROIs. The system enables you to track customer interactions and segment targeted campaigns. A precise inventory view avoids stockouts, prevents overstocking, and optimizes supply chain operations. However, running a data-driven business isn’t always easy.

Data-driven 74

Data-driven Management Sales Big Data 74