Occam's Razor

JULY 5, 2021

Organic Search, got the individual to an optimal page on your site. As you do digital attribution analysis, watch out for Paid Marketers who say they do attribution analysis but only count paid media channels. I refer to this full attribution quest: Marketing Portfolio Attribution Analysis. Absolutely! So did owned media.

Marketing Analytics 148

Marketing Analytics Marketing Analytics Data-driven 148

Occam's Razor

MARCH 30, 2017

It’s implications are far and wide, even in the narrow scope that I live in (marketing, analytics, influence). Consider the implications of ML on your email marketing program. In Analytics and Optimization, almost everything we do today would fit in the category of frequent high-volume tasks.

Marketing Analytics 166

Marketing Analytics Marketing Analytics Deep Learning 166

datapine

AUGUST 14, 2019

To fully leverage the power of data science, scientists often need to obtain skills in databases, statistical programming tools, and data visualizations. It helps to automate and makes the usage of the R programming statistical language easier and much more effective. perfect for statistical computing and design.

Data Science 214

Data Science Statistics Business Intelligence Visualization 214

Smart Data Collective

JULY 24, 2023

Social Media Marketing in the Sports Sector is Evolving Due to Advances in Analytics In today’s digital landscape, social media has revolutionized the way sports marketing operates, offering unprecedented opportunities for connection, engagement, and global reach.

Analytics Technologies 79

Analytics Technologies Marketing Technology Analytics 79

Smart Data Collective

FEBRUARY 25, 2021

We have talked a lot about the benefits of big data in marketing. The global marketing analytics market was worth $2.1 This figure is expected to rise sharply in the future as more companies are likely to discover the benefits data-driven marketing affords. Understanding the Benefits of Data-Driven Marketing.

Data-driven 101

Data-driven Marketing Strategy Big Data 101

Business Over Broadway

SEPTEMBER 27, 2018

Figure 1 includes a good illustration of different data sets and how they fall along these two size-related dimensions (For the interested reader, check out the figure in an interactive graphic ). Siloed data sets prevent marketers from gaining a complete understanding of their customers. The more data they ingest, the better they get.

Machine Learning 76

Machine Learning Data Integration Marketing Predictive Modeling 76

Smart Data Collective

MARCH 11, 2022

Customer service analytics assist you in tracking and comparing key performance indicators (KPIs) to service level agreements (SLAs). You can see which representatives are meeting their targets and which ones need to boost their statistics this way. Customer Retention Analytics. Customer Lifetime Analytics.

Customer Analytics 119

Customer Analytics Analytics Key Performance Indicator Big Data 119