Smart Data Collective

JUNE 25, 2021

However, the question they have to ask is how they can evaluate their marketing efforts, whether social, digital, email, or even PR. It is no longer safe to indulge in guesswork about marketing strategies. In this article, we will discuss what l needs to be included in marketing reporting dashboards. It has a lot more to that.

Dashboards 91

Dashboards Metrics Marketing Key Performance Indicator 91

Occam's Razor

JANUARY 4, 2022

Most important KPI? It is not a leap to suggest that it is a big distraction from what's important to anoint this barely-a-metric as a KPI. Occasionally, I might call it a KPI, but I have never anointed it as the Most Important KPI. We expect greatness from our work, let’s focus on great KPIs. No siree, Bob!

KPI 127

KPI Advertising Metrics Measurement 127

Occam's Razor

MARCH 7, 2016

I want you to sign up for something very, very special I'm doing: Writing short stories from the intersection of marketing and analytics. My goal is to get you promoted, you are going to love it. Please do sign up. But, first, as you've come to expect from this blog… Context…. Should you own or rent? Unselfishness.

Marketing Analytics 86

Marketing Analytics Marketing Analytics KPI 86

datapine

MAY 9, 2019

The key point here is that experts in a field are able to recognize and use vastly more information at once using their fast-thinking system than amateurs can. This slow thinking system is very accurate. However, it can only process so much information at any one time and requires a lot of energy. Fast But Error-Prone. Source: Adeptia.

Business Intelligence 270

Business Intelligence Dashboards Data Warehouse Sales 270