Smart Data Collective
JUNE 25, 2021
However, the question they have to ask is how they can evaluate their marketing efforts, whether social, digital, email, or even PR. It is no longer safe to indulge in guesswork about marketing strategies. In this article, we will discuss what l needs to be included in marketing reporting dashboards. It has a lot more to that.
Sisense
JUNE 22, 2021
The pandemic revealed new buyer behavior that emphasized a self-directed discovery and education journey, forcing marketers to increase their touchpoints across channels and devices, complicating attribution. With MTA models, marketers have a better understanding of which touchpoints are influential through the entire journey.
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datapine
MAY 9, 2019
The key point here is that experts in a field are able to recognize and use vastly more information at once using their fast-thinking system than amateurs can. This slow thinking system is very accurate. However, it can only process so much information at any one time and requires a lot of energy. Fast But Error-Prone. Source: Adeptia.
Smart Data Collective
APRIL 18, 2023
Marketing departments that don’t embrace analytics risk being outpaced by competitors and consumer expectations. A recent survey found that 73% of consumers expect marketers to anticipate their needs. Marketing analytics is about identifying patterns within data to make smarter decisions. Let’s get into it!
Smart Data Collective
MARCH 11, 2022
Therefore, you need sophisticated customer analytics to analyze complex customer behavior. This article will go over the concept of customer service analytics and some of the uses and advantages it could provide to a business. Performance Evaluation. Customer Journey Analytics. Customer Engagement Analytics.
Occam's Razor
JANUARY 4, 2022
It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. Wait a minute. Most important KPI? No siree, Bob! Take IVT as an example. It is such a niche obsession. Consider that Display advertising is a tiny part of your budget. A tiny part of that tiny part is likely invalid. The law of God.
Occam's Razor
MARCH 7, 2022
In our world – marketing research and analytics – that word has come to represent data puking. It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. You are explaining the performance. In the 807,150 (!) Go for insights! The Problem.
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