Key Performance Indicator Marketing Analytics Reporting Strategy 
Smart Data Collective
JUNE 25, 2021
They must make sure that their marketing strategy is operating effectively. However, the question they have to ask is how they can evaluate their marketing efforts, whether social, digital, email, or even PR. It is no longer safe to indulge in guesswork about marketing strategies. It has a lot more to that.
Sisense
JUNE 22, 2021
The reluctance to adopt multi-touch attribution is partly because of the lack of a tactical plan, said John Loury, President, Cause and Effect Strategy (CE Strategy), a business intelligence and analytics firm that was founded to provide insight-led marketing strategies for clients.
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datapine
MAY 9, 2019
By gaining the ability to understand which datasets are relevant to particular goals, strategies, and initiatives in your organization, you’ll be able to identify trends or patterns that will help you make significant improvements in a number of key areas within the organization. Data access, analytics, and presentation.
Occam's Razor
JANUARY 4, 2022
It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. A junior Analyst – even a budding reporting-focused new hire – should be watching it. In the past, I’ve recommended using Custom Metrics in tools like Google Analytics to compute Gross Profit. You can sign up here.
Occam's Razor
MARCH 7, 2022
In our world – marketing research and analytics – that word has come to represent data puking. It has come to represent telling people, with dozens of reports or eighty slides, that water is wet. It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership.
Sisense
JUNE 15, 2021
Marketing orgs that embrace this new paradigm will see their efforts bear fruit and their companies flourish. Optimize your data workflow for more successful growth marketing. Starting at the top: Driving your marketing strategy with data. Analytics aren’t just for quarterly business reviews or campaign postmortems.
FineReport
APRIL 3, 2024
Key Features of BI Dashboards: Customizable interface Interactivity Real-time data accessibility Web browser compatibility Predefined templates Collaborative sharing capabilities BI Dashboards vs. BI Reports: While both dashboards and reports are pivotal in business intelligence, they serve distinct purposes.
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