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How to Plan for Your Next Dashboard [Lea Pica’s Present Beyond Measure Podcast]

Depict Data Studio

Lea Pica’s Present Beyond Measure Podcast. I recently had the chance to be on the Present Beyond Measure podcast, hosted by Lea Pica. Lea is a seasoned digital analytics practitioner, social media marketer and blogger with over 11 years of experience building search marketing and digital analytics practices for companies.

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5 Ways Data Analytics Sets a New Standard for Revenue Marketing

Smart Data Collective

With the “big data” or insurmountable, high-volume amount of information, data analytics plays a crucial role in many business aspects, including revenue marketing. Data analytics make up the relevant key performance indicators ( KPIs ) or metrics necessary for a business to create various sales and marketing strategies.

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Your Definitive Guide To KPI Tracking By Utilizing Modern Software & Tools

datapine

Whatever your niche or industry, working with dynamic key performance indicators (KPIs) will empower you to track and improve your performance in a number of key areas, accelerating your commercial success in the process. Benefit from a great tracking system today! What Is KPI Tracking?

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Dashboard Storytelling: From A Powerful To An Unforgettable Presentation

datapine

By combining the art of storytelling with the technological capabilities of dashboard software , it’s possible to develop powerful, meaningful, data-backed presentations that not only move people but also inspire them to take action or make informed, data-driven decisions that will benefit your business. We come with it.” – Margaret Atwood.

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See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

For example AIDA is from the siloed lens of Marketing (and full disclosure, I humbly believe serves company's own selfish perspective). Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. We don't think about our marketing expansively enough.

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Customer science: A new CIO imperative

CIO Business Intelligence

An emerging key performance indicator in the customer experience/satisfaction world is “rage clicks” — for example, when a user click a button sometimes five or six times because a website loads slowly or freezes. Science is defined by many as the rigorous and systematic identification and measurement of phenomena.

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12 Marketing Reports Examples You Can Use For Annual, Monthly, Weekly And Daily Reporting Practice

datapine

Let’s face it: every serious business that wants to generate leads and revenue needs to have a marketing strategy that will help them in their quest for profit. If you are reading this, it probably means that you understand the importance of tracking your performance and its progression over time. What Is A Marketing Report?

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