Occam's Razor

JANUARY 4, 2022

None of them are KPIs, most barely qualify to be a metric because of the profoundly questionable measurement behind them. ]. The respected industry body quickly pivoted to lamenting their findings that demonstrate eight of the top 12 KPIs being used to measure media effectiveness are exposure-counting KPIs.

KPI 127

KPI Advertising Metrics Measurement 127

Occam's Razor

MARCH 7, 2016

Of course, measure that using the four best social media metrics !) Here's the very first newsletter I'd sent, two weeks ago, and it touched on a confusion I find common, and frustrating… TMAI #1: Metric or KPI, how do you decide? People tend to use the terms metrics and KPIs interchangeably. Happy analytics.

Marketing Analytics 86

Marketing Analytics Marketing Analytics KPI 86

Occam's Razor

MAY 5, 2016

Setting Google Analytics front end elements (custom dimensions, advanced segments). Five Reports and KPIs that deliver critical insights from ad blocking behavior. Let now go and configure the Google Analytics front-end. Setting Google Analytics front end elements (custom dimensions, segments). Do I hear 80%?

Metrics 103

Metrics Reporting Analytics Advertising 103

datapine

MAY 28, 2019

In correlation with the planning processes, defining your endgame and setting the right KPIs will create success. While there are numerous KPI examples you can choose from, only a few of them will help you answer specific business questions. If you work in finance, financial analytics will be the backbone of your operations.

Business Intelligence 317

Business Intelligence KPI Dashboards Reporting 317