Occam's Razor

MARCH 7, 2016

Here's the very first newsletter I'd sent, two weeks ago, and it touched on a confusion I find common, and frustrating… TMAI #1: Metric or KPI, how do you decide? People tend to use the terms metrics and KPIs interchangeably. It can never, ever, never, never be a KPI. It's just not a KPI. A good one.

Marketing Analytics 86

Marketing Analytics Marketing Analytics KPI 86

Smart Data Collective

JUNE 25, 2021

Digital marketers who want to be part of this new data-driven reality and make their teams accountable must seek help with intuitive marketing dashboards to keep their team and strategy on track. In this article, we will discuss what l needs to be included in marketing reporting dashboards. It has a lot more to that.

Dashboards 91

Dashboards Metrics Marketing Key Performance Indicator 91

Occam's Razor

MAY 5, 2016

Setting Google Analytics front end elements (custom dimensions, advanced segments). Five Reports and KPIs that deliver critical insights from ad blocking behavior. Let now go and configure the Google Analytics front-end. Setting Google Analytics front end elements (custom dimensions, segments). Do I hear 80%?

Metrics 103

Metrics Reporting Analytics Advertising 103

datapine

MAY 9, 2019

By choosing and setting the right KPI template for your business, you will be able to evaluate your goals and progress on a deeper and more accurate level. Data access, analytics, and presentation. Data dashboarding and reporting. 4) Data dashboarding and reporting. Plan successful marketing activities.

Business Intelligence 270

Business Intelligence Dashboards Data Warehouse Sales 270

Occam's Razor

JANUARY 4, 2022

Most important KPI? It is not a leap to suggest that it is a big distraction from what's important to anoint this barely-a-metric as a KPI. Occasionally, I might call it a KPI, but I have never anointed it as the Most Important KPI. We expect greatness from our work, let’s focus on great KPIs. No siree, Bob!

KPI 127

KPI Advertising Metrics Measurement 127

datapine

MAY 28, 2019

In correlation with the planning processes, defining your endgame and setting the right KPIs will create success. While there are numerous KPI examples you can choose from, only a few of them will help you answer specific business questions. If you work in finance, financial analytics will be the backbone of your operations.

Business Intelligence 317

Business Intelligence KPI Dashboards Reporting 317