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What Data Metrics Should Be Incorporated Into a Marketing Dashboard?

Smart Data Collective

Marketers need to rely heavily on big data technology to reach customers more effectively. Visual marketing dashboards are prime examples of using big data effectively in marketing. In this day and age, all businesses must pay especially close consideration to the performance of their marketing metrics dashboard.

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Introduction To The Basic Business Intelligence Concepts

datapine

Business intelligence concepts refer to the usage of digital computing technologies in the form of data warehouses, analytics and visualization with the aim of identifying and analyzing essential business-based data to generate new, actionable corporate insights. They enable powerful data visualization.

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The Most Important Business KPIs. (Spoiler: Not Conversion Rate!)

Occam's Razor

Most important KPI? It is not a leap to suggest that it is a big distraction from what's important to anoint this barely-a-metric as a KPI. Occasionally, I might call it a KPI, but I have never anointed it as the Most Important KPI. We expect greatness from our work, let’s focus on great KPIs. No siree, Bob!

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Top 5 Tips For Conducting Successful BI Projects With Examples & Templates

datapine

In correlation with the planning processes, defining your endgame and setting the right KPIs will create success. While there are numerous KPI examples you can choose from, only a few of them will help you answer specific business questions. If you work in finance, financial analytics will be the backbone of your operations.

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The Marketing Analytics Intersect: My Newsletter!

Occam's Razor

Here's the very first newsletter I'd sent, two weeks ago, and it touched on a confusion I find common, and frustrating… TMAI #1: Metric or KPI, how do you decide? People tend to use the terms metrics and KPIs interchangeably. It can never, ever, never, never be a KPI. It's just not a KPI. A good one.