Magazine, Marketing Analytics, Measurement and Optimization

Digital Marketing & Analytics: Five Deadly Myths De-mythified!

Occam's Razor

MAY 27, 2015

Here are the digital myths that are leading us down a profoundly sub-optimal path: 1. Per our friends at Wikipedia, Programmatic encompasses an array of technologies that automate the buying, placement and optimization of media inventory. How about magazines? In large measure that is because of the rise of programmatic buying.

Marketing Analytics

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Ad Block Tracking With Google Analytics: Code, Metrics, Reports

Occam's Razor

MAY 5, 2016

Take thi second example from Forbes magazine on mobile… They are absolutely well within their rights to create a firewall around their site for people who use ad blockers… But think about their text in green for a moment. I'm curious to see the evolution of Optimal, a startup working on a similar solution.

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Data Leaders Brief

Digital Marketing & Analytics: Five Deadly Myths De-mythified!

Ad Block Tracking With Google Analytics: Code, Metrics, Reports

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