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Digital Marketing & Analytics: Five Deadly Myths De-mythified!

Occam's Razor

In a recent set of keynotes and consulting engagements in the US, UK and Canada, I've had an overwhelming feeling that in very fundamental ways some companies make imprecise choices when it comes to their digital strategy. A data-first strategy is a winning formula. How about magazines? The web is dead. Mobile web is dead.

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The Marketing Analytics Intersect: My Newsletter!

Occam's Razor

You rent audiences on TV, Magazines, Search, Display, etc. Why evolve the strategy now? Some recent events made me wonder what the best strategy for a business is. And then, as Google evolves its strategy from it's own point of view, one result was a tweak to it's algorithm. Just Facebook has 1.2 billion MAUs.

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Ad Block Tracking With Google Analytics: Code, Metrics, Reports

Occam's Razor

Take thi second example from Forbes magazine on mobile… They are absolutely well within their rights to create a firewall around their site for people who use ad blockers… But think about their text in green for a moment. If you use a different coding strategy, would you care to share it with us? I give you Sweden.

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