Sisense

JUNE 22, 2021

The problem for marketers is how much weight to attribute to each channel to determine budget allocation and ROI. According to a survey by eMarketer, cross-device attribution (42%) and accurate measurement (36%) are some of the biggest challenges for digital media professionals in 2021. How to implement a good MTA strategy.

Data-driven 52

Data-driven Sales Marketing Key Performance Indicator 52

Smart Data Collective

SEPTEMBER 30, 2021

Analytics technology is essential to the success of modern marketing. In the past, marketers had to rely heavily on their gut instinct, because the performance of various strategies was harder to measure. Instagram marketing is one of the areas that can be highly dependent on analytics technology.

Analytics 100

Analytics Marketing Sales Analytics Technologies 100

Smart Data Collective

JANUARY 26, 2022

Usually, the legal space lacked the data to measure appropriately and report its findings. As a result, big law firms have implemented data analytics a top-of-mind priority for in-house attorneys. What is Legal Analytics? Increased Marketing Potential.

Data Analytics 71

Data Analytics Analytics Predictive Analytics Insurance 71

Smart Data Collective

OCTOBER 2, 2019

By understanding what worked for you and what didn’t, you can optimize your future marketing strategy and spend allocation. Using these insights, you can decide which marketing activities to spend your resources on. By optimizing your marketing spend, you can focus your efforts on the most effective marketing strategies.

Data-driven 88

Data-driven Marketing Testing Optimization 88

Occam's Razor

JANUARY 7, 2019

Same as the #1 on the Analytics list. :) Far too many Marketers ignore this simple strategy to make lots more money. An additional delightful benefit: I find that getting Marketers to obsess about landing pages forces them to audit the user experience, something worth its weight in gold. It genuinely is a good thought.

Marketing Analytics 88

Marketing Analytics Marketing Analytics Strategy 88

Occam's Razor

APRIL 21, 2014

We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Business/Strategy Challenges. Strategy one… Prioritize by where you will make money for your client quickly. Let's do this! Glenn Walker.

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131

Mark Raskino

OCTOBER 10, 2018

What if s/he decides the key to the future is a social media marketing analytics platform… but in the end, when the company culture changes so does its digital business strategy – and the needed critical capability becomes IoT? Empowerment and ownership. This will unleash more natural digital innovation- bottom up.

Digital Transformation 61

Digital Transformation IoT Risk Forecasting 61

Occam's Razor

MAY 27, 2015

In a recent set of keynotes and consulting engagements in the US, UK and Canada, I've had an overwhelming feeling that in very fundamental ways some companies make imprecise choices when it comes to their digital strategy. A data-first strategy is a winning formula. … Figure out how to also re-imagine your RM strategy.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Business Over Broadway

SEPTEMBER 27, 2018

In this paper, I show you how marketers can improve their customer retention efforts by 1) integrating disparate data silos and 2) employing machine learning predictive analytics. Your marketing strategy is only as good as your ability to deliver measurable results.

Machine Learning 76

Machine Learning Data Integration Marketing Predictive Modeling 76

bridgei2i

JULY 21, 2020

I have been collaborating with multiple stakeholders across many global CPG companies, enabling high impact business transformation strategies and guiding them in their analytics journey. My name is Melita Menezes, and I’m a consultant at BRIDGEi2i. And today, we have with us an industry leader and CPG veteran, Mukesh Saharan.

Enterprise 95

Enterprise Digital Transformation Sales Forecasting 95

Occam's Razor

SEPTEMBER 30, 2013

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Marketing Analytics 154

Marketing Analytics Marketing Visualization Analytics 154

Occam's Razor

MAY 5, 2016

Conversely if your strategy is to not change, not think about the value exchange carefully enough, not innovate, then blocking off access to content of an entire country will still fail. If you use a different coding strategy, would you care to share it with us? Sign up here: The Marketing-Analytics Intersect.

Metrics 103

Metrics Reporting Analytics Advertising 103

Occam's Razor

JANUARY 4, 2022

None of them are KPIs, most barely qualify to be a metric because of the profoundly questionable measurement behind them. ]. The respected industry body quickly pivoted to lamenting their findings that demonstrate eight of the top 12 KPIs being used to measure media effectiveness are exposure-counting KPIs. A very good lament.

KPI 127

KPI Advertising Metrics Measurement 127

Smart Data Collective

APRIL 18, 2023

Marketing departments that don’t embrace analytics risk being outpaced by competitors and consumer expectations. A recent survey found that 73% of consumers expect marketers to anticipate their needs. Marketing analytics is about identifying patterns within data to make smarter decisions.

Marketing 98

Marketing Data Analytics Analytics Advertising 98

datapine

MAY 28, 2019

These projects require cooperation between various company’s processes, technology objectives, and data while contributing to set business goals, usually defined by a detailed business intelligence strategy. Top Tips To Create A Modern BI & Analytics Project. Implement your BI solution and measure success.

Business Intelligence 317

Business Intelligence KPI Dashboards Reporting 317

Cloudera

AUGUST 27, 2021

Its initial step in the pursuit of a digital-first strategy saw it turn to Cloudera for a more agile and cost-effective data storage infrastructure. It has also integrated a customer experience (CX) rating into campaign operations along with marketing analytics.

Digital Transformation 83

Digital Transformation B2B Cost-Benefit Big Data 83

Occam's Razor

FEBRUARY 7, 2022

It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. As outlined in TMAI Premium #223, experiments that answer the priceless marketing incrementality question are the single most effective thing you can do to optimize your marketing budgets. So delicious.

Experimentation 101

Experimentation Testing Optimization Marketing 101

Smart Data Collective

MAY 31, 2023

One of the biggest changes brought on by big data has been in the field of social media marketing. Most savvy marketers recognize the importance of using analytics technology to optimize their strategies to get a higher ROI. Keep reading to learn more.

Marketing 75

Marketing Data Analytics Analytics Interactive 75

Darkhorse

APRIL 9, 2018

There are also a number of new firms that specialize in analytics consulting. Some firms are functional specialists with specific expertise in marketing analytics or HR analytics. Instead, they start by setting a strategy, prioritizing a set of projects, and beginning to educate the organization.

Consulting 58

Consulting Cost-Benefit Machine Learning Analytics 58

Occam's Razor

JUNE 7, 2017

Most of all, I’m excited to frame an important problem, and present solutions that will transform an important part of your marketing strategy. The Promise of Marketing Utopia. I hate pimping (what marketing has come to be). This strategy by businesses lead to what I now call the Zuck Death Spiral. Consider it.

Advertising 162

Advertising Marketing B2B ROI 162

Occam's Razor

MARCH 7, 2016

Why evolve the strategy now? Some recent events made me wonder what the best strategy for a business is. And then, as Google evolves its strategy from it's own point of view, one result was a tweak to it's algorithm. I'm creating a strategy to diversify both platforms and audience relationship quality.

Marketing Analytics 86

Marketing Analytics Marketing Analytics KPI 86

FineReport

APRIL 3, 2024

This comprehensive approach to analytics, combined with robust security measures, positions Looker as a top choice for organizations prioritizing data-driven strategies. In summary, Looker offers an advanced analytics platform that empowers businesses to harness the full potential of their data securely and effectively.

Dashboards 52

Dashboards Visualization Metrics Interactive 52

Andrew White

JANUARY 11, 2021

Do you recommend a consulting approach strategy rather than a CDO strategy? How do you think Technology Business Management plays into this strategy? As such any Data and Analytics strategy needs to incorporate data sovereignty as per of its D&A governance program. I am sorry I don’t know what that is.

Data Analytics 52

Data Analytics Analytics Data-driven Finance 52

Occam's Razor

OCTOBER 12, 2017

The first two are from editions of my newsletter, The Marketing – Analytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!). One sample strategy: Expect that I'll ask open-ended questions (If a company has 90% Reach on TV, why the heck do they need digital?). Beautiful, right?

Marketing 136

Marketing Analytics Machine Learning Strategy 136