Cloudera

DECEMBER 11, 2020

Insurance and finance are two industries that rely on measuring risk with historical data models. Security Magazine recently reported that Multi-cloud adoption grew by 70% year over year. Data Variety. To facilitate risk modeling in this new normal, agility and flexibility is required.

Insurance 91

Insurance Digital Transformation Unstructured Data Machine Learning 91

CIO Business Intelligence

MAY 18, 2023

Why not pick up a book that will inspire you to be a more effective leader, help you spot challenges and pitfalls in your IT strategies and processes, or prepare for the future of information technology? and the owner of UX Magazine. “This is the technology book every business and technology leader needs to read,” says Comes.

IT 121

IT Software Recreation/Entertainment Technology 121

Occam's Razor

SEPTEMBER 24, 2012

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. Why is it so hard to measure the value of Facebook? How can we do better?

Advertising 165

Advertising ROI Metrics Marketing 165

Occam's Razor

MAY 5, 2016

Take thi second example from Forbes magazine on mobile… They are absolutely well within their rights to create a firewall around their site for people who use ad blockers… But think about their text in green for a moment. If you use a different coding strategy, would you care to share it with us? I give you Sweden.

Metrics 103

Metrics Reporting Analytics Advertising 103

Andrew White

MARCH 21, 2022

I was perusing my back-catalog of IMF magazines and I found a gem of an article. It is called, Shaping a Data Economy (F&D magazine, December 2020). I have just completed some research with the name, “Sovereign Data Strategies and What they mean to you Organization”. What is in Scope of a Data Strategy?

Data Strategy 105

Data Strategy Strategy Measurement Marketing 105

Occam's Razor

JUNE 25, 2012

Though Europe is our primary focus, regardless of where you are located you'll learn about web privacy, data collection, optimal tool decisions and how best to plan your data strategy. whose primary purpose is to measure user behavior on one website: Yours! Adjust your data analysis strategy accordingly.

Data Collection 130

Data Collection Advertising Metrics Reporting 130

Occam's Razor

DECEMBER 22, 2008

For one thing it is really hard to measure. Recently we had covered how to measure offline impact of online activities. In this post, dedicated to Sandra Dowker , we'll cover the reverse: how to measure the online impact of offline campaigns / activities. We tend to often overlook the pesky offline real world. Sure you are.

Analytics 122

Analytics Measurement Marketing Strategy 122

CIO Business Intelligence

FEBRUARY 6, 2023

We measure three characteristics: people, process and technology,” he says. That role, and his work automating parts of Turner’s project planning process, earned him a place on the March 15, 1999, cover of CIO magazine , CIO.com’s predecessor. Thompson’s annual survey has been key in matching resources to those demands. “We

Digital Transformation 98

Digital Transformation Manufacturing Software Strategy 98

DataRobot Blog

APRIL 4, 2022

MMM stands for Marketing Mix Model and it is one of the oldest and most well-established techniques to measure the sales impact of marketing activity statistically. Historically, this analysis was applied to traditional offline media channels: TV, radio, print (magazines, newspaper), out-of-home (billboards and posters), etc.

Machine Learning 52

Machine Learning Sales Measurement ROI 52

Occam's Razor

FEBRUARY 3, 2014

Some have even tried original content (a la GoPro ), but originality without key integrations into the overall marketing strategy and media mix is hard to pull off/sustain. I have TV for shouting, I have Facebook for Social, I have Vogue magazine because my wife reads it, I have Google for Search. How to measure (success)?

Marketing 149

Marketing Analytics Advertising Measurement 149

Occam's Razor

APRIL 30, 2018

They don’t result in taking the entire business strategy or the complete customer journey. Geico purchases every kind of ad: TV spots, radio ads, billboards (OOH), digital displays (video, online,– social media), print (magazines, newspaper, your cousin's Christmas letter), and so much more. Was that a great ad? Let me explain.

Advertising 117

Advertising Metrics Measurement Insurance 117

Smart Data Collective

AUGUST 21, 2019

Understanding the Nature of Digital Products and Building a Data Strategy Around Them. By selling something like a magazine subscription or weekly meal plan, you can continue to make money off of your products on a regular basis. Reduce risk by choosing a platform that offers up-to-date security measures.

Big Data 78

Big Data Sales Marketing Predictive Analytics 78

Smart Data Collective

NOVEMBER 10, 2019

SC Magazine points out that 1,150 new email security threats are discovered every single day. That’s why we’ve highlighted a few strategies that you should consider to protect your emails online. How is Predictive Analytics Revamping Email Security? These include eliminating trending and polymorphic attacks.

Predictive Analytics 56

Predictive Analytics Analytics Enterprise Strategy 56

Occam's Razor

FEBRUARY 28, 2017

The qualitative surveys measuring unhappiness went down even more than before. You are what you measure. Helps shine a light on the ability to do clever targeting, the content in the messages/ads, and smartness in bidding strategies. Bonus: Remember, you can measure profit everyday in Google Analytics! ]. Cost Per Lead.

Key Performance Indicator 106

Key Performance Indicator Metrics Measurement Advertising 106

Occam's Razor

JUNE 1, 2010

Or for that matter magazines or newspapers or radio. But when it comes to measuring success of our marketing efforts all of these channels are largely faith based initiatives. Consider how we measure success of our TV campaigns. " Or: "TV is really hard to measure, those boxes just don't connect or share."

Marketing 92

Marketing Measurement Advertising Metrics 92

Occam's Razor

MAY 27, 2015

In a recent set of keynotes and consulting engagements in the US, UK and Canada, I've had an overwhelming feeling that in very fundamental ways some companies make imprecise choices when it comes to their digital strategy. A data-first strategy is a winning formula. How about magazines? The web is dead. Mobile web is dead.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Occam's Razor

NOVEMBER 24, 2009

When it comes to marketing because of the old world thinking from the worlds of sTelevision and Magazines, and when it comes to measurement because of the world of traditional web analytics. Stale marketing or measurement thinking applied to them results in terribly sub optimal results for all involved. What action can I take?

Metrics 124

Metrics Analytics Measurement Strategy 124

Occam's Razor

JANUARY 9, 2012

A huge part of the last few years for me have been about bringing more data, better strategies, more powerful tools, ever more impactful keynotes to people around the world. Most companies are astonishingly blasé about data and possibilities of measurement. " Sad, unimaginative measurements of their sad, unimaginative campaigns.

Marketing 140

Marketing B2B Measurement Risk 140

datapine

AUGUST 29, 2022

With that in mind, we have prepared a list of the top 19 definitive data analytics and big data books, along with magazines and authentic readers’ reviews upvoted by the Goodreads community. Companies, both big and small, are seeking the finest ways to leverage their data into a competitive advantage. And if executed the right way, it works.

Big Data 263

Big Data Data Analytics Analytics Data mining 263

Occam's Razor

APRIL 23, 2012

You know the drill: Measure. It communicates to them how their personal success will be measured. Is there anything easier than measuring Page Views? This metric has been in every tool since we started torturing web server logs to measure hits (!). What does Page Views measure? It kinda sorta measures consumption.

Measurement 152

Measurement Key Performance Indicator Metrics KPI 152

Occam's Razor

APRIL 29, 2013

Many used some data, but they unfortunately used silly data strategies/metrics. And silly simply because as soon as the strategy/success metric being obsessed about was mentioned, it was clear they would fail. That is a cheaper systems/platform/data strategy. Because Likes (and +1s, Followers) measure a fleeting Hello.

Marketing 166

Marketing Metrics Advertising Measurement 166

Occam's Razor

NOVEMBER 2, 2015

" The second question was never answered either, but because all businesses know is how to pimp that became their default strategy. if yes, what should your content (and marketing) strategy be. I believe the best way to measure success is to measure the above four metrics (actual interaction/action/outcome).

B2B 167

B2B Metrics Testing Recreation/Entertainment 167

Occam's Razor

FEBRUARY 9, 2015

When you are done reading the post, you'll be super mad that your marketing strategy is not more influenced by your competitor's data! Social Strategy Effectiveness. Their listening posts simply can't accommodate for the low signal in all the noise, no matter how many of the eight CI data collection strategies they use.

Metrics 155

Metrics Reporting IT Advertising 155

Occam's Razor

MARCH 7, 2016

You rent audiences on TV, Magazines, Search, Display, etc. Why evolve the strategy now? Some recent events made me wonder what the best strategy for a business is. And then, as Google evolves its strategy from it's own point of view, one result was a tweak to it's algorithm. Just Facebook has 1.2 billion MAUs.

Marketing Analytics 86

Marketing Analytics Marketing Analytics KPI 86