Magazine, Marketing Analytics, Metrics and Optimization

Digital Marketing & Analytics: Five Deadly Myths De-mythified!

Occam's Razor

MAY 27, 2015

Here are the digital myths that are leading us down a profoundly sub-optimal path: 1. Per our friends at Wikipedia, Programmatic encompasses an array of technologies that automate the buying, placement and optimization of media inventory. How about magazines? Programmatic platforms are a panacea. The web is dead.

Marketing Analytics

Marketing Analytics Marketing Analytics Advertising

Ad Block Tracking With Google Analytics: Code, Metrics, Reports

Occam's Razor

MAY 5, 2016

Take thi second example from Forbes magazine on mobile… They are absolutely well within their rights to create a firewall around their site for people who use ad blockers… But think about their text in green for a moment. I'm curious to see the evolution of Optimal, a startup working on a similar solution.

Metrics

Metrics Reporting Analytics Advertising

Data Leaders Brief

Digital Marketing & Analytics: Five Deadly Myths De-mythified!

Ad Block Tracking With Google Analytics: Code, Metrics, Reports

Webinars

Stay Connected