Occam's Razor

SEPTEMBER 24, 2012

This audience is immensely attractive to Brands and Marketers around the world. Completely ignore the question of whether Facebook works (for many, many, many companies it is a very effective marketing channel). It is always so cool to run marketing campaigns in large homogenous markets (like Europe, Asia, or large chunks of the US).

Advertising 165

Advertising ROI Metrics Marketing 165

datapine

OCTOBER 30, 2019

Historically, the terms data report or business report haven’t got the crowds excited. Data reports have always been important for businesses. The business intelligence industry has been revolutionized over the past decade and data reports are in on the fun. Exclusive Bonus Content: Get our data reporting recommendations!

Reporting 127

Reporting Visualization Dashboards KPI 127

Occam's Razor

MAY 27, 2015

It saddens me deeply that they are not being able to take full advantage of all the new product, marketing, customer relationship opportunities in front of them. I love the shift to intent-based targeting (I cannot stress how massively important to the future of advertising and marketing). How about magazines? Magnificent.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

datapine

AUGUST 29, 2022

With that in mind, we have prepared a list of the top 19 definitive data analytics and big data books, along with magazines and authentic readers’ reviews upvoted by the Goodreads community. Product/market fit is THE most important factor to get right. is one of the greatest on the market.

Big Data 263

Big Data Data Analytics Analytics Data mining 263

Occam's Razor

AUGUST 28, 2017

Why in my areas of expertise, marketing, sales, customer service and analytics, the impact will be deep and wide. I’ve covered AI earlier: Artificial Intelligence: Implications On Marketing, Analytics, And You. A recent incredible article on this topic is in my beloved New Yorker magazine: A.I. An example I love. VERSUS M.D.

Deep Learning 139

Deep Learning Machine Learning Marketing Strategy 139

Occam's Razor

NOVEMBER 24, 2009

Twitter is amongst new media channels that are challenging how we communicate, with whom we communicate and perhaps most fundamentally how we (Marketers) influence people. Stale marketing or measurement thinking applied to them results in terribly sub optimal results for all involved. Quantitative Metrics / Analyses. Twitter Analytics.

Metrics 124

Metrics Analytics Measurement Strategy 124

Domino Data Lab

FEBRUARY 4, 2019

To outline that caveat, I count four main points in the article describing necessary conditions which a successful organization must put into practice: Position data science as its own entity—make it its own department, reporting to the CEO. I double-dare you not to visualize that cohort! Let’s roll the clock back ~65 years.

Data Science 66

Data Science Experimentation Data-driven Machine Learning 66

datapine

DECEMBER 28, 2021

With the rise of advanced technology and globalized operations, statistical analyses grant businesses an insight into solving the extreme uncertainties of the market. Statistical studies can also assist in the marketing of goods or services, and in understanding each target market’s unique value drivers.

Statistics 363

Statistics Advertising Visualization Data mining 363

Occam's Razor

FEBRUARY 9, 2015

When you are done reading the post, you'll be super mad that your marketing strategy is not more influenced by your competitor's data! The post outlines eight sources vendors use to collect data: Toolbars, panels, ISP data, search engines, self reported, scraped/indexed, hybrid, and external voc. Small sites are out-of-luck.

Metrics 155

Metrics Reporting IT Advertising 155

Occam's Razor

MARCH 7, 2016

I want you to sign up for something very, very special I'm doing: Writing short stories from the intersection of marketing and analytics. You rent audiences on TV, Magazines, Search, Display, etc. My newsletter is called The Marketing < > Analytics Intersect. but also trying to influence your marketing strategy.

Marketing Analytics 86

Marketing Analytics Marketing Analytics KPI 86

Edwin Chen

SEPTEMBER 29, 2011

Visualization 0.492. Data Visualization 0.301. Fortune Magazine 0.389. Wired (magazine) 0.316. Web Marketing 0.484. Stock Market 0.429. Social Media Marketing 0.377. Mechanical Engineering 0.563. Engineering 0.563. Distributed Databases 0.544. StackOverflow 0.536. Boston 0.513. Learning 0.507.

Finance 81

Finance Interactive Machine Learning Advertising 81