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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. So to imply the ROI in Step 4 is sub-optimal. Compute ROI: (cost of Facebook campaigns + salary of people running campaigns + agency creative costs) vs. profit from incremental product sales. It is a lovely emotional video (really was!).

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4 Reasons to Outsource Large IT Projects During Economic Headwinds

CIO Business Intelligence

CIO magazine identifies the top 10 most in-demand tech jobs and says that 86% of technology managers say it’s challenging to find skilled professionals. The right team will minimize costs and bring more value by delivering a better product quicker with a more robust and flexible IT architecture, and will ultimately generate significant ROI.

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5 Reasons Why Big Data Is Essential for Successful Marketing

Smart Data Collective

Instead of making traditional promotion magazines, they can create eBook online to demonstrate their product portfolio. Increased customer loyalty means increased ROI on all the marketing investments a company makes. However, companies need big data yet again to gauge this ROI.

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Top 7 Data-Driven E-Learning Trends Changing the Face Of Education

Smart Data Collective

An article published in ED Tech Magazine last month discussed some of these developments. Organizations, on the other hand, can actively utilize resources to achieve optimal training ROI. The emergence of the metaverse opens up a whole new realm of possibilities for learning and development. Mobile Learning.

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BRIDGEi2i Newsletter: October 2019 Recap

bridgei2i

BRIDGEpersona: Personalization at scale for better ROI. BRIDGEfunnel was awarded ‘'Best Machine Learning/Artificial Intelligence Implementation” by Analytics India Magazine at its 3-day signature event CYPHER 2019 in September. Here’s a roundup of an eventful and exciting quarter at BRIDGEi2i: Solution spotlight. Learn More.

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Editing Guide for AI-Driven YouTube Video Creators

Smart Data Collective

A growing number of companies are turning to YouTube to maximize the ROI of their marketing efforts. Some of them that have been shared by Analytics India Magazine include: Adobe Premier Pro CC QuickStories Magisto Lumen5. There are a growing number of ways for marketers to utilize AI in their branding strategies.

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Q&A Tuesday with Gary Melling: A Look at the Intersection of AI and Data-Driven Business Insights

Jet Global

I think a lot of business leaders see AI on the cover of a magazine, read a brief article about it, and never really grasp why or how it could benefit the business. Before companies can do anything else, they need to explore the viability and ROI of new tech projects. So there are many levels of benefit when using these technologies.