Occam's Razor

SEPTEMBER 24, 2012

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. So to imply the ROI in Step 4 is sub-optimal. It is a lovely emotional video (really was!).

Advertising 165

Advertising ROI Metrics Marketing 165

Jet Global

FEBRUARY 18, 2020

Gary Melling is the President and CEO of Acquired Insights, a firm that designs customized AI applications and tech-driven strategic initiatives. We hear about companies becoming “data-driven.” What’s distinct about working with digital data compared to the insights of the past? Healthcare is another example.

Data-driven 64

Data-driven Machine Learning Cost-Benefit ROI 64

datapine

AUGUST 21, 2019

The question and answer we included come from an actual interview that Fortune magazine did with billionaire Tilman Fertitta. If all you kept track of was customer lifetime value and customer acquisition cost, you could see a lot of important data about your business. Download our free executive summary and boost your sales strategy!

Sales 235

Sales Dashboards KPI Visualization 235

Occam's Razor

JULY 6, 2015

A thing three that shares optimally aligned See-Think-Do-Care metrics! There is a ton of pressure to show ROI, in 24 hours (!!). Remember, there was little data to know what worked – hence what might have worked in the past was repeated. You need data! You need to experiment, and hence you'll need data.

Measurement 158

Measurement Marketing Metrics Strategy 158

datapine

OCTOBER 30, 2019

Historically, the terms data report or business report haven’t got the crowds excited. Data reports have always been important for businesses. The business intelligence industry has been revolutionized over the past decade and data reports are in on the fun. Read on to see why data reports matter and our top data reporting tips.

Reporting 127

Reporting Visualization Dashboards KPI 127

Domino Data Lab

FEBRUARY 4, 2019

In Paco Nathan ‘s latest column, he explores the role of curiosity in data science work as well as Rev 2 , an upcoming summit for data science leaders. Welcome back to our monthly series about data science. and dig into details about where science meets rhetoric in data science. Introduction.

Data Science 66

Data Science Experimentation Data-driven Machine Learning 66