Occam's Razor

SEPTEMBER 24, 2012

So to imply the ROI in Step 4 is sub-optimal. Based on results of value identified for Facebook, optimize their advertising mix strategy for future product launches. Because we don't understand the uniqueness, we fall back on profoundly sub-optimal old world metrics like Reach or Online GRP equivalents. Let's go!

Advertising 165

Advertising ROI Metrics Marketing 165

Occam's Razor

MAY 27, 2015

Here are the digital myths that are leading us down a profoundly sub-optimal path: 1. Per our friends at Wikipedia, Programmatic encompasses an array of technologies that automate the buying, placement and optimization of media inventory. How about magazines? Programmatic platforms are a panacea. The web is dead.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Occam's Razor

NOVEMBER 24, 2009

When it comes to marketing because of the old world thinking from the worlds of sTelevision and Magazines, and when it comes to measurement because of the world of traditional web analytics. Stale marketing or measurement thinking applied to them results in terribly sub optimal results for all involved. Quantitative Metrics / Analyses.

Metrics 124

Metrics Analytics Measurement Strategy 124

Occam's Razor

AUGUST 28, 2017

From the ability to speed up discovery of new medicines to the unbelievable speed with which Machine Learning techniques are becoming particularly adept at diagnosis (think blood reports, X-rays, cancers etc.). A recent incredible article on this topic is in my beloved New Yorker magazine: A.I. An example I love. VERSUS M.D.

Deep Learning 139

Deep Learning Machine Learning Marketing Strategy 139

Domino Data Lab

FEBRUARY 4, 2019

To outline that caveat, I count four main points in the article describing necessary conditions which a successful organization must put into practice: Position data science as its own entity—make it its own department, reporting to the CEO. I double-dare you not to visualize that cohort! Let’s roll the clock back ~65 years.

Data Science 66

Data Science Experimentation Data-driven Machine Learning 66

Occam's Razor

FEBRUARY 9, 2015

The post outlines eight sources vendors use to collect data: Toolbars, panels, ISP data, search engines, self reported, scraped/indexed, hybrid, and external voc. I tend to use Hitwise a lot less, or not at all, because it is a very hard to use, it is slow, the UX/UI, metrics and reports have not really evolved over the years.

Metrics 155

Metrics Reporting IT Advertising 155

Edwin Chen

SEPTEMBER 29, 2011

Visualization 0.492. Data Visualization 0.301. Fortune Magazine 0.389. Wired (magazine) 0.316. Search Engine Optimization (SEO) 0.398. The Colbert Report 0.376. Mechanical Engineering 0.563. Engineering 0.563. Distributed Databases 0.544. StackOverflow 0.536. Boston 0.513. Learning 0.507. Open Source 0.498.

Finance 81

Finance Interactive Machine Learning Marketing 81