datapine

DECEMBER 28, 2021

Chaffetz’s numbers via a comparison with Planned Parenthood’s own annual reports. For example, picking only a good-performing month to build a sales report will portray a misleading picture about the overall sales performance. Politifact, a fact-checking advocacy website, reviewed Rep.

Statistics 363

Statistics Advertising Visualization Data mining 363

bridgei2i

MAY 25, 2020

This report guides data and analytics leaders in the evaluation phase of service providers. BRIDGEi2i recognized as “Cool Vendor” for its conversational AI-based sales enablement solution, BRIDGEfunnel, which automates and enriches post-deal analyses and provides real time contextual deal-level intelligence to sales teams.

Contextual Data 52

Contextual Data Data-driven Sales Insurance 52

bridgei2i

AUGUST 28, 2019

BRIDGEfunnel is BRIDGEi2i’s AI-powered guided selling product that leverages advanced analytics expertise and proprietary algorithms in B2B sales transformation to accelerate the bottom-of-the-funnel sales process. BRIDGEfunnel has been getting great feedback from analysts, sales communities, and high-growth software companies.

B2B 40

B2B Contextual Data Sales Consulting 40

Occam's Razor

JANUARY 8, 2018

If you are a reader of my newsletter, The Marketing < > Analytics Intersect , you’ve seen me apply it to metrics (last TMAI was on Bounce Rate), reports, frameworks and more. I ADORE The New Yorker magazine. This just told me how to access the magazine anytime, anywhere! :). Condé Nast | A Story of Unrequited Love.

Sales 133

Sales Predictive Analytics Insurance Data Warehouse 133

bridgei2i

AUGUST 28, 2019

The report also lists us an Enterprise Service Provider for BFSI, CPG, High Tech and Manufacturing. We're betting on Guided Selling to be the next significant Sales Enablement Technology, set to transform the sales function as a whole. Read our views on how Guided selling is shaping the future of sales landscape.

Digital Transformation 40

Digital Transformation Contextual Data Sales KPI 40

bridgei2i

JULY 4, 2019

The report also lists us an Enterprise Service Provider for BFSI, CPG, High Tech and Manufacturing. We're betting on Guided Selling to be the next significant Sales Enablement Technology, set to transform the sales function as a whole. Read our views on how Guided selling is shaping the future of sales landscape.

Digital Transformation 40

Digital Transformation Contextual Data Sales KPI 40

bridgei2i

OCTOBER 7, 2019

BRIDGEfunnel was awarded ‘'Best Machine Learning/Artificial Intelligence Implementation” by Analytics India Magazine at its 3-day signature event CYPHER 2019 in September. Watch our VP, Products: Anand Ganesh’s Webcast and learn How AI-powered guided selling is revolutionizing sales enablement as we know it. Learn More. Learn More.

Contextual Data 40

Contextual Data Consulting ROI Enterprise 40

Occam's Razor

APRIL 30, 2018

Geico purchases every kind of ad: TV spots, radio ads, billboards (OOH), digital displays (video, online,– social media), print (magazines, newspaper, your cousin's Christmas letter), and so much more. I cannot stress enough that these results can be positive (for the ad business and, in this case, the sales of insurance products).

Advertising 117

Advertising Metrics Measurement Insurance 117

Cloudera

JANUARY 11, 2018

It is not the heart-racing, bleeding-edge use case that you hear about in WIRED magazine but a foundational and required step in getting to almost any customer insights solution; bringing data together. Did you know that over 80% of companies who choose Cloudera to start with the same prescriptive activity? ” And teases at the reward.

Strategy 40

Strategy Data Warehouse Cost-Benefit Marketing 40

Occam's Razor

APRIL 29, 2013

It is expensive from a systems/platforms/data processing/data reporting perspective. Focus on incredible behavior metrics like Pages/Visit, focus on the Visitor Flow report, obsess about Checkout Abandonment Rate, make love to Average Order Size. My hypothesis is that TV/Radio/Magazines have created this bad habit.

Marketing 166

Marketing Metrics Advertising Measurement 166

Occam's Razor

MAY 27, 2015

How about magazines? Yes, you can get some weak demographic or, a bit better, psychographic signals from surveys TV channels or magazines did. It is an investment in numerous report writers or data (puking) automation or hiring a small army in India or Philippines to do that, before investing in any smart Analyst.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

datapine

AUGUST 29, 2022

With that in mind, we have prepared a list of the top 19 definitive data analytics and big data books, along with magazines and authentic readers’ reviews upvoted by the Goodreads community. Companies, both big and small, are seeking the finest ways to leverage their data into a competitive advantage.

Big Data 263

Big Data Data Analytics Analytics Data mining 263

Occam's Razor

FEBRUARY 28, 2017

Reporting/dashboards were terribly created ( CDPs anyone? ). Throw in Machine Learning and I weep at how many glorious sales, marketing, deep relationships initiatives are impossible because companies have not solved identity. There is still a decay, if you want to get a sense for it checkout the Recency reports in your analytics tool.

Key Performance Indicator 106

Key Performance Indicator Metrics Measurement Advertising 106

Occam's Razor

AUGUST 28, 2017

Why in my areas of expertise, marketing, sales, customer service and analytics, the impact will be deep and wide. From the ability to speed up discovery of new medicines to the unbelievable speed with which Machine Learning techniques are becoming particularly adept at diagnosis (think blood reports, X-rays, cancers etc.). VERSUS M.D.

Deep Learning 139

Deep Learning Machine Learning Marketing Strategy 139

Occam's Razor

SEPTEMBER 24, 2012

I can see the correlation, but the conclusion implies a causality that may or may not be there ("the product sales exceeded all internal projections!"). From that analysis, they could identify the incremental sales in country X compared to Y, Z and A. How can you magically report all of them together? Facebook works.

Advertising 165

Advertising ROI Metrics Marketing 165

Occam's Razor

JUNE 1, 2010

Or for that matter magazines or newspapers or radio. We still believe in and live in the world of "shout marketing", the thing we have practiced on tv and radio and magazines all our lives. " Or say: "Fine we improved online conversion rate by two percent, but what was the impact on the sales in our retail stores?"

Marketing 92

Marketing Measurement Advertising Metrics 92

Occam's Razor

NOVEMBER 2, 2015

An example of the implication: Don't expect short term sales/revenue from any social participation. If you truly, gloriously suck on TV, perhaps there's a report on some paper out there. If you have an effective Care content strategy, some Social Networks can solve for Care as well. There is no Do intent!

B2B 167

B2B Metrics Testing Recreation/Entertainment 167

Occam's Razor

APRIL 23, 2012

Visitor Loyalty is not in every single report in your Digital Analytics tool. "OMG we spend mmm millions on TV, Radio and Magazines trying to create demand by interrupting people. What promises are our sales/marketing programs making? Short term loss; long term gain. But it is there. It is a standard metric.

Measurement 152

Measurement Key Performance Indicator Metrics KPI 152