Sisense

MARCH 18, 2020

According to Mandiant in their 2020 “ M-Trends Report ,” 22% of attacks on companies were for IP theft or corporate espionage, while a whopping 29% of attacks were for direct financial gain. Interestingly, only 4% of attacks covered by the report were to weaken the target’s systems for another hit later. Lothar Determann.

Software 52

Software Machine Learning Internet of Things Risk 52

Ontotext

JANUARY 26, 2023

published as a special topic article in AI magazine, Volume 43, Issue 1 , Spring 2022. This number is expected to grow beyond 20B by next year, as reported by the authors of the project. The current graph release (called Vienna ) contains 12.5B These 30 layers can be split into two kinds: a location-reference layer and a topic layer.

Interactive 52

Interactive Metadata Data Integration Data-driven 52

Occam's Razor

SEPTEMBER 19, 2011

Then they isolated regions of the country (by city, zip, state, dma pick your fave) into test and control regions. People in the test regions will participate in our hypothesis testing. So for variation #3, no catalogs or email were sent to the customers in the test group. The nice thing is that you can also test that!

Measurement 119

Measurement Advertising Testing Marketing 119

datapine

OCTOBER 30, 2019

Historically, the terms data report or business report haven’t got the crowds excited. Data reports have always been important for businesses. The business intelligence industry has been revolutionized over the past decade and data reports are in on the fun. Exclusive Bonus Content: Get our data reporting recommendations!

Reporting 127

Reporting Visualization Dashboards KPI 127

Occam's Razor

JUNE 25, 2012

These server logs can then be used to do basic reporting using off the shelf software. The number of impressions, click-through rates, conversions, view-thrus and other metrics reported by your ad platforms will be less precise than they were before. We'll stitch the hits together and report that as one visit."

Data Collection 130

Data Collection Advertising Metrics Reporting 130

Occam's Razor

APRIL 30, 2018

Geico purchases every kind of ad: TV spots, radio ads, billboards (OOH), digital displays (video, online,– social media), print (magazines, newspaper, your cousin's Christmas letter), and so much more. Can we test different spending levels in that market? Self-reported feelings are wonderful. Was that a great ad?

Advertising 117

Advertising Metrics Measurement Insurance 117

Occam's Razor

SEPTEMBER 24, 2012

It is possible to get good test and control groups (type of population, existing brand awareness, market penetration, competitive structures) for our experiments. I dare you to analyze which one of those things is happening more or less, or working better or worse, when you see 699 in your report. So keep things clean. That is how!

Advertising 165

Advertising ROI Metrics Marketing 165

CIO Business Intelligence

DECEMBER 6, 2023

Generative AI can certainly make developers more productive, too, whether exploring a new code base, filling in boilerplate code, autocompleting functions, or generating unit tests. Fiction magazines report receiving so many low-quality AI-written stories that it’s effectively a denial of service attack.

IT 127

IT Risk Management Interactive Modeling 127

Occam's Razor

JANUARY 8, 2018

If you are a reader of my newsletter, The Marketing < > Analytics Intersect , you’ve seen me apply it to metrics (last TMAI was on Bounce Rate), reports, frameworks and more. I ADORE The New Yorker magazine. Had it been tested? This just told me how to access the magazine anytime, anywhere! :). I re-focused.

Sales 133

Sales Predictive Analytics Insurance Data Warehouse 133

Occam's Razor

JUNE 1, 2010

Or for that matter magazines or newspapers or radio. We still believe in and live in the world of "shout marketing", the thing we have practiced on tv and radio and magazines all our lives. People who report to you and ask people who report to you to embarrass you. Television. Yet we accept it.

Marketing 92

Marketing Measurement Advertising Metrics 92

datapine

AUGUST 29, 2022

With that in mind, we have prepared a list of the top 19 definitive data analytics and big data books, along with magazines and authentic readers’ reviews upvoted by the Goodreads community. Companies, both big and small, are seeking the finest ways to leverage their data into a competitive advantage. is one of the greatest on the market.

Big Data 263

Big Data Data Analytics Analytics Data mining 263

Occam's Razor

JANUARY 9, 2012

How good can it possibly feel to do unimaginative things that barely even worked on TV/radio/magazines/catalogs? Allocate some of your aforementioned 15% budget to experimentation and testing. If you partake in analysis , let that be at the intersection of custom reports and advanced segments.

Marketing 140

Marketing B2B Measurement Risk 140

Occam's Razor

FEBRUARY 9, 2015

The post outlines eight sources vendors use to collect data: Toolbars, panels, ISP data, search engines, self reported, scraped/indexed, hybrid, and external voc. I tend to use Hitwise a lot less, or not at all, because it is a very hard to use, it is slow, the UX/UI, metrics and reports have not really evolved over the years.

Metrics 155

Metrics Reporting IT Advertising 155

datapine

DECEMBER 28, 2021

To make sure the reliability is high, there are various techniques to perform – the first of them being the control tests, which should have similar results when reproducing an experiment in similar conditions. Chaffetz’s numbers via a comparison with Planned Parenthood’s own annual reports.

Statistics 363

Statistics Advertising Visualization Data mining 363

Occam's Razor

NOVEMBER 2, 2015

Higher Order Bits: Human vs. Business, Success KPIs, S-T-D-C Framework, MoR Test. It is pronounced the more test. It is an acronym for a test I often use in my consulting engagements. It stands for: Money off Roof test. Google SMB channel on Facebook fails (massively) the MoR test. Facebook for Businesses.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167

Occam's Razor

APRIL 29, 2013

It is expensive from a systems/platforms/data processing/data reporting perspective. Focus on incredible behavior metrics like Pages/Visit, focus on the Visitor Flow report, obsess about Checkout Abandonment Rate, make love to Average Order Size. My hypothesis is that TV/Radio/Magazines have created this bad habit.

Marketing 166

Marketing Metrics Advertising Measurement 166