Smart Data Collective

DECEMBER 17, 2021

Introduction: What is Marketing Analytics and How Does it Help Marketers? Marketing Analytics is the process of analyzing marketing data to determine the effectiveness of different marketing activities. Types of Data Used in Marketing Analytics. Data is a constant in today’s world.

Marketing Analytics 94

Marketing Analytics Marketing Data-driven Analytics 94

Occam's Razor

MAY 5, 2016

And, of course I would not be as smart about digital marketing as I am without paying for Baekdal Plus. You see different models people use to make money there. And, you can see the all important metric of Conversion Rate. Sign up here: The Marketing-Analytics Intersect. You can make money with content.

Metrics 103

Metrics Reporting Analytics Advertising 103

Business Over Broadway

SEPTEMBER 27, 2018

In this paper, I show you how marketers can improve their customer retention efforts by 1) integrating disparate data silos and 2) employing machine learning predictive analytics. Your marketing strategy is only as good as your ability to deliver measurable results. underspecified) due to omitted metrics.

Machine Learning 76

Machine Learning Data Integration Marketing Predictive Modeling 76

Occam's Razor

JANUARY 7, 2019

Does swapping out male model posters for cute animals triple sales? Throw away your custom attribution model. From the tens of hours saved per week, figure out how to feed offline data into your data driven attribution model. Hire an experienced statistician to be a part of your analytics team. How do you know?

Marketing Analytics 88

Marketing Analytics Marketing Analytics Strategy 88

Occam's Razor

APRIL 21, 2014

I am having issues prioritizing 1) recommending fixing on site issues affecting real traffic levels versus 2) correcting significant configuration issues in Analytics measuring current site traffic. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131

Occam's Razor

JANUARY 4, 2022

We can all use head fake metrics to calling out useless activity metrics. [ None of them are KPIs, most barely qualify to be a metric because of the profoundly questionable measurement behind them. ]. Conversion Rate obviously is a fine metric. Conversion Rate is a fine metric. Yada, yada, yada.

KPI 127

KPI Advertising Metrics Measurement 127

Occam's Razor

MAY 27, 2015

In large measure that is because of the rise of programmatic buying. Bonus: Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to! < If we rely on just cookies, we are going to make poorer and poorer decisions about our products and our marketing with every single day. RM+RP+RT is finally possible.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153